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Montage of NAB jd kit conlrnH
SlAB Takes Self-Regulation Story To Public with New Ad Kit
;ode Authority launches informational campaign based •n comprehensive promotion mailed to 400 subscribers
Washington I Ik N \B Iclcu
00 CoAc Authority in urging subbribers to take the stoi\ ol indus
elf-regulation to the public — ml it's doing it via .1 comprehenve information kit (see illustraons). rhe kit. which lays heavy knphasis on the Code Seal ol Good ractice. was mailed to 4oo subbribers last week. 1 de Authority director Howard
1 Bell, who calk-J for a public inirmation program of this nature .hen he first took office in 1<">;. pclared, "We believe it is of utios! importance to cany the stor\ I the (ode to the public and tell hat positive Steps it has taken on ehalf of the \meriean people."
He continued: "It is tune that ie efforts we have made toward ffective self-regulation are explain
ed so that the publk will know that SOmebod) other than the I ( (
the industr) itself is concerned about television where problems exist that atteet the public's inl est."
I he promotion kit consists five animated spots for local broadcast, a variety ol ads dealing with
Code accomplishments and Obje* rives, on-air scripts, .t suggested i\
editorial and other de\ ices.
\rmed with the material. Stations will be telling local audiences how t\ is keeping its house in order b\ limiting commercial time and prohibiting such things as .ittacks on religion, harmful to) advertising, hard liquor ads. endorsement of products In doctors and dentists
Overall title for the camp is "Zeal tor the Seal "
Hiebert Sees Live Net Tv for Alaska by 1967
\mlmi l JJcttii
foi live tv m \ I airbanlu, \ ( , Hiebert dent oi North* rn relevisjon Inc . announced the pur, I disclosed numb 1 mmunicariont SateDii 1
lion
arthqual Northern I v's operation, H ebcrt, laid "Quite franl
purchased |us| ., modest .miount
oi ( omsal stock, mainl) t.. th our good f.nth and m
this tremendous technical br
through and its man) imp' toi enriching the lh kan t\ view*
\skeii when he thought (onis.it
would be a reality 1. programing, Hiebert pointed out
that the prospectus did not even
show Alaska as having oik ol the
initial receiving terminal st.,ti,,ns.
although Haw. hi will be 10 equipped However, i: does not • much imagination to .,ssun Alaska, with its tremendous strategic position, would be fairly high "ii the priority list
"The Vlaskan centennial . 1 19671 is our objective ll , bert
said, "and we shall work toward
that end "
Slill of in jmim.itrd ipot In NAB kit
NAB 1 id ind ptomotionil In)
Curtis Will Sponsor MBS Political Coverage
NeH ^>rk Mutual Br
casting System and Curtis Publishing Co have ma
tl with the anno
ment thai Curtis will ipon
Mutual's . t|K.
national political conventions,
the election and J. m
inauguration
Known ifl trad for
some time. Curtis will the bu\ to pi both
island and subscription
i
I
\ news task I
than 1(H) will provide the manpower for Mutt: 1
■ ventions in JuK and \
"ly 13 1964
17