Sponsor (1964)

fvB's Cash Sees Upsurge in Australian Ad Spending i visit to familiarize ad men with U.S. tv selling concepts, ;ash also cites burden caused by government edict nat 50o/o of all programs must be Australian produced \o\ ^ ork \\ itb the rapid Wth ol comiiicrci.il t\. the con uing use ol the United States .1 u si market," and it advei rs exploit the opportunities ailable to them, Australian adrtising revenues could hit the 500 million mark b) 1970, rding to Norman 1 Cash, presint ol rvB Just returned from a trip to lelbourne and Sydnej sponsored \ Australian t\ stations \ I \ and s\ Cash predicted an even istcr gain m advertising expendiircs (currently about $269 union) than the United States, pointlg (0 rising standards of living l the country, more new products n n the market and more need for em products as among the rea Mls Cash reported that Australian is thorough!) Americanized in . ase that man) major I S agencies have offices down dcr and that most major I S ertisers arc represented in the untr>. Among agencies with ustralian affiliations are Mend tickson, J. W alter I homp n. Compton and led Hates jiiong advertisers, 1 ever spends xxn $1.9 million yearly, Colate about $1.5 million and (oca ola about $600,000. Hut foi all the American in fluences, Australian t\ has one st nous problem in the form "I a governmental edict which sa\s that b) 1965 all program material can icd must be at least s(l per cent Australian produced, placing a severe bin den on the nation's talent resources. Iheie arc now 2 ; commercial t\ stations on the air and I1' more will be added m the future I he new stations. ( ash said, will be particular!) hardpressed to assemble the talent news, programing and entertainment necessar) to compl) with the government i ruling < un i!*>ut 61 t Of AusU li.ni t\ is imported with the bulk ol it coming from the i mud the remained i from tin i nited K i *ni i pointed out thai I Australia has used l nited si as a test market whal products should be inl duced < >ik result has been thai on the basis "t observing the ' s experience, Australian t\ has grown at a mure rapid rate Purpose "i the < ash usit to familiarize Australian m executives with t\ selling COM m the I nited Stat, -or Week, June 22). and he reported large, enthusiastic audiences at all meetings American Tobacco Has Record 2nd Quarter Company reports increase in domestic cigaret sales despite recent ad furor. Surgeon General's report Ni« York Despite the luior over cigaret advertising, the Surgeon General's report on smoking as a health, hazard And last week's Agriculture Department release indicating ;i drop in cigarei sales (see Sponsor Week. Jul) 6), the American Tobacco Co. is not at all unhapp) with its second quarter balance sheet: dollar sales and net income for the quarter will be the Inchest tor an) second quar TALKING IT UP "DOWN UNDER' n Amtficin talks television advertising with his Auitrjlun hosts left to right J H Oi* n •neral manager of Australian tv station ATN Norman E Cash, president of U S TvB Tony 'arden Nasties. Australia. Darcy Fitzgerald. Fitzgerald Productions Australia B Cormack. jnjon Rubensohn McCann-Erickson. Australia ter in the entire cmpain histi ( ompan) president Robert H Walker said that the increase in American .Tobacco's domestic i are! sales reflects cams b\ Pall Mall and rareyton, plus the satisfactor) introduction ol ( ariton, the iicu Montclair and the new Hall and Half filter cigan Luck) Strike sales were lower in keeping with the trend of the gular si/o nonfilter cigaret marl Walker added that the company's u and smoking tob continue to show n . In making the announcement. W.ilker was critical of month month v mc them meaningless As in point, he said that thi^ \! had two less shipping days, representing eight percent of gross volume, than Ma) B ind this will • ernment f i it t.-r Ma) this month On the other hand, he said, this June had two more shippine days than J 1 1. that K | | this disparity, compan) polkrj announc more meaningful comp »ly 13, 1964 1*