Sponsor (1964)

Page scan 000109 from Sponsor

Record Details:

Title:
Sponsor
Date:
1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1964)
Leaf #:
000109
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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&* "No ma'am It's a Roi-Tan "A fint A mfncjn Cigar i cigars is an old lady curious little woman who asks questions, gets surprising answers While American tobacco Co. is best known foi H cigaret brands, it lias cigar sales "well in excess ol million per year." American has said it is the onlj large cigaret marker with a substantial stake in cigars | Because its annual cigarel volume is more than "si i ibillion. few people realize that the company is among . I the top four cigar manufacturers in the country. If production could have kept pace with the un. prcccdcnted demand for its cigar products last year, sales in the first months ol ll>M would be higher. American recently told its stockholders RoiI an was cited as one o! the principal products 'nsiblc lor sales gams ol the compain I he line >et a record in sales volume last year ( \merican claims that Roi1 an is the nation's largest-selling cigar in the l()-cent price field). Total advertising expenditures b\ \mencan lor the irst quarter of this year were higher than for an) other vear in the company's history Cigarets owned bj the Vmerican rbbacco ( >> . id\ertised through SSC&B ,\n,\ BBDO, include Pal! Mall and Luck) Strike in the non-filter area. Carlton, Montclair and Dual Filter larcwon in the tiller held All are hcaw t\ users ■ */*■* rw*r* »/*" "Enjoy * Roi-T*n. * fin« Aimncin c g»r mid> o' f'n# Am*nc«r lob*<<oi My 13 1964 41