Sponsor (1964)

Record Details:

Title:
Sponsor
Date:
1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1964)
Leaf #:
000312
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE CHANGING SCENE New Firm To Produce Features and Tv Film Allied Productions, Inc. has been formed by actor-realtor Dan Stafford, attorney Harvey Cooper, actor-writer Adam LaZarre and Attorney Alton I. Leib to produce feature motion pictures and filmed television series. Allied president Stafford announced that the company's initial feature production will be "The Great Free Lover," scheduled for early spring production. Five television series and a western feature are reported in varying stages of pre-production, with plans for a minimum of three features and five tv properties in production at all times. The company is headquartered at 9229 Sunset Blvd., Los Angeles. Mead Johnson Declares Dividend; Names McCrow Mead Johnson & Co. reported gross sales for the first half of 1964 of $52,11 0,5 1 5 compared with $52,720,363 for 1963 period. Earnings of 29 cents per share were reported, compared to 39 cents for 1963. Sales and earnings exceeded the forecast, however, according to D. Mead Johnson, president, who attributed the unfavorable earnings comparison to planned increases in product promotion expense and the test marketing of new products. Company's product. Metrecal, continues to lead in the field of weight control dietaries, he declared. The board of directors voted a 17 cent per share dividend to be paid Oct. 1. Mead Johnson spent $2,227,900 in network tv and $611,400 in spot tv in 1963. Reginald C. McCrow was named to the new post of executive vice president-international operations. David W. Ortlieb will succeed McCrow as president of the Mead Johnson International Div. McCrow has been with international divisions of company since 1956. Ortlieb joined company in 1959. Since 1963 he has been vice president, operations of Mead Johnson International. Tennessee Tv Web Forms Six stations have formed a Tennessee television network for telecasting live the statewide Aug. 6 primary election results, announced John P. Hart, general manager WBIR-AM-FM-TV Knoxville. This will be the first time that a network of Tennessee tv stations has banded together for any purpose, according to Hart. Former Tennessee governor Buford Ellington will be on hand at the Nashville network point to serve as a political consultant and analyst. The network will consist of WBIR-TV, WLAC-TV Nashville, GPH TO SELL PARK iiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiniiiiiiiiiiiiiii iiiiiiiiiiiniiiii i iiiiiiiiiiiiiiinniiiiiii iiiiiiiiiniiiiiiiiiiiii i i iiiiinii ii i ninnm NEW OWNERS OF CLARKSBURG STATIONS Harry Wise (I), president-tv of George P. Hollingbery Co., and Roy H. Park, president of Roy H. Park Broadcasting, sign contract covering Park's five southern stations, including WDEF (AM & TV) Chattanooga. Looking on are John Babcock, Park vice president, and Philip Corper, Hollingbery sales development vice president. iiiiiillllillllllii WJHL-TV Johnson City, WDXITV Jackson, WRCB-TV Chattanooga, WMCT Memphis. Coverage will begin at 7:30 p.m. and. continue until the major races are decided. Executives of the Northern West Virginia Radio and Tv Broadcasting Co., subsidiary of the Fortnightly Corp., after signing of contract to buy WBOY-TV and Radio from Rust Craft Broadcasting They are (from left) George McQuain, director, Nathan W. Levin, president and treasurer, and Roger Garrett, managing director. No staff or policy changes are contemplated. ntiiiiiiiiiiiiimiiimiiiiiiii Apartments Get Closed Circuit Tv Programing New York's new Pare V co-op apartments will be served by TeleGuide, closed circuit television service, operating 18 hours daily. Service had been available only to hotel rooms and a few office buildings. Programing includes time and weather, Broadway ticket availabil-i ities and other information. Among TeleGuide's sponsors arc Pan Am, TWA and the Bulova Watch Co. Television Specials Sell "Living Camera," a series of ten hour-long television specials produced by Time-Life Broadcast and Robert Drew Associates and just recently released for sale in the United States has been sold to following stations: WOR-TV New York, KHJ-TV Los Aneeles. CKLW-TV Detroit, KSD-TV St. Louis. KPTV Portland. Ore. WPRO-TV Providence, WTENl\ \lhum. Kl /-TV Denvejj KOC.O-TV'San Diego, WOODI \ Grand Rapids. ' W1BM-TV 52 SPONSOR