Sponsor (1964)

Record Details:

Title:
Sponsor
Date:
1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1964)
Leaf #:
000331
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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..in a class by itself The 1964 Auto year established record-breaking sales with the first 8-million car year in history Important to auto and other advertisers is the fact that W J W RADIO carried a larger number of national and local automotive schedules combined, than any other Cleveland radio station in 1963-1964. Auto-makers and dealers selected W J W RADIO to reach the Cleveland area adult audience with the highest carbuying income. W J W RADIO listeners own more cars per home own newer cars than the Cleveland market average. When considering Cleveland, whether it be for cars, candy, cigarettes or canned goods, whatever your commodity, make your choice the quality buy in Northern Ohio. See your Katz representative "Any audience wo data used I* based on the sources indicated, is subject to the limitations on its accuracy inherent m the method i • .-d. and should be considered as an Source Ad -Check Monitor Reports 1963-1964 and Special PULSE Survey 196? LOS ANGELES PHILADELPHIA HIBG CLEVELAND WJW MIAMI H'GBS TOLEDO DETROIT U'J B K STORER BRfUDCiSTISG C ' NEW YORK h hs MILWAUKEE UlTI-Tf CLEVELAND U'JH ATLANTA WA TOLEDO DETROIT ujbk : Auguit 10 1964