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THE WEEK in WASHINGTON
PRESSTIME REPORT FROM OUR WASHINGTON NEWS BUREAU
August 7, 19 61;
Commerce " e ■:•• :it figures have given a bright and clear p^ " ' ;' :• a : •:. ; :,.' :Vl' ':•■ . : :. :ia -,10:131 ■ • : . .my — ~ G3
role in the national political scene is as ver. Network commit
ments are cliff -hanging over the stymied equal time exemption for the top candidates, and individual broadcasters are pu. L] ; over the lengthening list of FCC rules on how to live up to Sec, 3l5«
Commerce Deportment's National Income issue of its Survey of Current Business says that, in 1963, ty and radio broadcasting accounted for $1.0oUj000>000 of national Income as a:. ::. : • :-y, up from .p990,OOO,0OO ill 1952. Its employees numbered 99,000, up from 3, in 1, ■ , and total of
payments to part and full-time employees reached $729*000^000.
■v: ra -i a;.:.;.. ■. -'.*..■ .. , ' .' ' ■ .V llgj '' -1-""'.
plovees.' Only three other employee classes topp^ I i r ;aster average:
security dealers and brokers, with $8951 per yearj pipeline transportation employees with $7850. Engineers cane close with $7662 a year, but in law, the average was only .;I;778, which may be a surprise to some broadcasters.
Commerce lumps phonograph records and musical instruments with its -ly of radio and tv sets, and finds that people paid out $U308 million for home entertainment in 1963. -Tie gain in sales was $310 million over 1962.
Movie admissions in 1963 — a subject of increasing interest as pay tv'ers keep trying to get further into the movie field—totaled : 1 . , 00,000, a gall ;:' , million over 1961, and a push toward recovering the 1950 take 1,298,000,000, which was i I -nest figure in the past five years.
Recent station sales have a dded to Commerce in dicaticns that V: casting was' never huskier^ The "goodwill Station sale, second largest' 'in
broadcast history, brought $21,114.1,330 for its Detroit, Huntington, W. Va. and Flint, Mich, properties ; Metromedia ' --to luck by get" • ;
ted FCC consent to sell KOVR-TV Stockton, '■ ., to Mods -rs
' $7.8 million (Metromedia paid $3 millio.i fo: . I960), w!
threatened oral argument on media concentration in ownersh ' . out the picture were' recer.t individual radio sta'i. :..-.. s of V..
lanta, da . , to Jupiter broadcasting for $1,075,000 and I , ringing Los Angeles AM, to Tracy Broadcasting (Richard B. Stevens, Herbert F. Schorr) for ?1.5 million.
Broadcast advertising no doubt played a 1 ] I .7
ytior. reported ": y ^ommerce: 1953 -i"
oil and gasoline (even without the tigers) $12.8 billion. i:ans bought
$87.1 billion worth of food and beverages, u| 1962 total c .5
billion. They spent over $!•$ billion in beautifying products a: implements thereof, u{ .3 billion in 1952 and a .'2.7 billion in
1959.
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Au8ut» 10, 1964
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