Sponsor (1964)

Record Details:

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how do you fit a hippo into a hat box? You can! ... if you take just his foot. It's like ranking TV markets. You can take a small portion of the market by using the metro approach . . . but if you want the whole hippo, you've got to rank by total market! Ponder. More than 80% of the Charlotte WBTV Market is located outside the metro area, and the Charlotte TV Market contains 550,000 TV homes . . . ranking 22nd in the nation . . . 1st in the Southeast! * Toss your hat into our coverage ring . . . it's a whopper! • 1964 Sales Management Survey of Television Markets OnDEMBTPW CHARLOTTE JEFFERSON STANDARO BROADCASTING COMPANY • •>>'ll»ll< 111! | I, Ttlll.HM 111! | iT^j llldllMll.lll. lit 28 SPONSOR