Sponsor (1964)

Page scan 000633 from Sponsor

Record Details:

Title:
Sponsor
Date:
1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1964)
Leaf #:
000633
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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*'re^._ Who gets a kick out of Karate? Southern Californians do! When kn\ i 's popular Panorama Pacific decides to start the day u ith a lesson in Karate— a Japanese form of mayhem— thousands of viewers take a fighting stance in front of their television sets. It's that kind of program. And that kind of audience! During a typical week, host Red Rowe may feature an elephant race, or a display of antique airplanes. He ma\ take viewers to Disneyland, or to the Hollywood Wa\ Museum. Or he may share an on-camera coffee break with one o\ your favorite Hollywood stars. (Red is also a most persuasive salesman... without using Karate. > In sum. Panorama Pacific is live, spontaneous and in step with Southern Californians' wide-ranging intei Typical of the outstanding local programs to he found on all five CBS Owned tele\ ision stations, where responsible programming produces responsive audiences, i BS TELEVISION STATIONS NATIONAL SALES IEPRESENTTNGW< BS-T\ Nl W YORKJCNXl 1 os \scll I s.v BBM-TV (. HICAGO.WC U T\ Pllll MM 1 Pill IANDKMG* IVS1 I OLIS