Sponsor (1964)

Page scan 000639 from Sponsor

Record Details:

Title:
Sponsor
Date:
1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1964)
Leaf #:
000639
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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& lponsor 1964 Case history of a radio-tv counterattack It ain't art ... but it works' Competitive thermometer goes up and up in heat of battle between oil and natural gas advertising in New England (•lighted with simulcasts cf Boston Bruins nd Celtics games is Better Home Heat Count's mjnjg ng director. Robert Cullen (at lef; Sown with equally pleased William B McJrath. executive vice president of WHDH-AMTV Boston station that originated coverage ()\ i k mi i'\si 10 hi 15 Yi \ks producers ol natural ;jas have extended their pipeline arteries further and further across the United States One direct result: fierce competition among utility companies (electric, gas, oil) tor consumers' heating dollars. Much ol the battle is fought in advertising media, and three selling points — safety, economy and numbers are the major weapons. I he objectives, the means, the results appear to be similar in all markets where natural gas has been made available. Vs an example, the Greater Boston area, where the three-way competition has tl antagonists: • I he Boston ( las ( 0 and its allied utilities in main ol Greater Boston's autonomous 78 cities and towns. I he\ currently spend close i i $750,000 annually, echo the