Sponsor (Oct-Dec 1964)
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Agency Appointments
Kastor Hilton Chesley Clifford & Atherton, Inc. appointed advertising agency tor Technical Tape Corp., New Rochelle, N.Y., manufacturers of Tuck Tape. Products of the company have national distribution and advertising will utilize television, newspaper and trade publications.
Walter G. O'Connor Co. Advertising Agency division, Harrisburg, Pa. appointed the advertising agency of the Charms Co., Asbury Park, N.J., candy manufacturer. . . The Cadwell Davis Co. named to handle advertising for a number of new products for Shulton, Inc. . . Geyer Morey Ballard, Inc. appointed advertising agency for the American Republic Insurance Co., Des Moines, Iowa.
Fuller & Smith & Ross Inc., Los Angeles, apj>ointed agency for UTA French Airlines which opened its North American headquarters at 503 W. 6th St., Los Angeles. . . Chirug & Cairns, Inc., New York and Boston advertising agency selected as advertising agency for the
Electronics Corp. of America. . . Needham, Louis and Brorby, Inc.
named advertising agency for Johnson Auto Wash & Wax Systems, Inc.
Winston Sales Co., Chicago named Bofinger-Kaplan Advertising, Inc., Glenside, Pa., to handle its East Coast advertising and public relations. . . E. W. Baker, Inc., appointed advertising, promotion and public relations counsel for stations CKLW-AM-FM-TV Detroit, Mich. . . Needham, Louis and Brorby, Inc. named advertising agency for Johnson Auto Wash and Wax Systems, Inc.
Syndication Sales Climb
Trans-Lux Television Corp. announced the sales for three syndicated programs and feature films. The Mighty Hercules was sold to KFDA-TV Amarillo, Texas; Mack & Myer for Hire to KGNC-TV Amarillo, Texas and Top Draw and Award Four feature films to KPLRTV St. Louis, Mo.
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"Television in Today's World— Executive Planning Committee for the graduate in-service course for Chicago teachers to be offered this fall at Chicago Teachers College North through the collaboration of the commercial and educational television stations of Chicago and the Chicago Board of Education. Front row, left to right: Robert Seipp, WTTW; David O. Taylor, WGN-TV, chairman; Josept F. Corey, WBKB, co-chairman. Rear row, left to right: Dave Hart, WMAQ-TVGeorge Nicholaw, WBBM-TV.
October 5, 1964
cation Div. announces sales for four program series. The Aquanauls have added WSJV-TV Elkhart-So. Bend, Ind., KCHU-TV San Bernadino, Calif., WUHF-TV Milwaukee, Wis., WKEF-TV Dayton, Ohio and WWOR-TV Springfield, Mass. The Mystery Stories has been sold to KTAR-TV Phoenix, Ariz., Rough Riders will be programed by WASTTV Albany, N. Y. and Tombstone Territory has added to its sales list KRBC-TV Abilene, Texas, KACBTV San Angelo, Texas, KONA-TV Honolulu, Hawaii and WJHG-TV Panama City, Fla.
Four Star Distribution Corp. reported record sales for August covering all its syndicated properties. Len Firestone, vice president and general manager said it was the third largest selling month in the history of the company with 40 sales of off-network show, seven sales of the Spectacular Showcase feature film package and three sales of the firms' two documentary shows.
Embassy Pictures will place in national release in mid-October Three Penny Opera based on the celebrated musical-drama by Bertolt Brecht and Kurt Weill. It stars Curt Jurgens, June Ritchie, Hildegarde Neff and Sammy Davis.
Astro Boy has been signed for another year by NBC Enterprises. The half-hour cartoon series has had spectacular success since it was introduced in the United States by NBC in 1963.
Sales of nine major tv series in countries on every continent were reported by Richard Dinsmore, vice president and general manager of Desilu Sales, Inc. The shows include The Lucy Show, Greatest Show on Earth,. Desilu Playhouse, The Untouchables, Fracturer Flickers, Nat King Cole special. Wild is Love, Jazz Scene, U. S. A., Glynis and Guestward Ho.
One of the most successful shows in syndication, Official Film's Peter Gunn is still reaching new peaks in programing interest for a syndicated show, and continues to add key sales to chalk up a distribution record that is already close to saturation with an impressive 140 market list. Most recent sales by Official to comprise the 140 market distribution on Gunn include KTHV Little Rock, Ark.. WLKY Louisville, Ky., WCIX Miami, Fla. and KTLA Los Angeles, Calif, on a renewal basis.
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