Sponsor (Oct-Dec 1964)

THE CHANGING SCENE Harvard Football In Sixth Broadcast Year For the sixth consecutive year the entire schedule of Harvard University football games will be carried exclusively on WNAC under the sponsorship of the First National Bank of Boston and the Old Colony Trust Co. The gridiron season began Sept. 26 with the University of Massachusetts clash. Chris Clark, well-known New England sportscaster, will return for the fifth year to do the play-byplay and Spike Brown, popular North Shore sports director, will give the color and commercials. Cay Cooley Joins Teleprompter Corp. Caywood Cooley, Jr., a pioneer in the development of community antenna television and microwave systems and equipment, is joining TelePrompTer Corp. is one of the manager of its CATV Div. TelePrompTer Corp. is one of the nation's major owner-operators of CATV systems, which supply highquality television to subscribers by cable from a master antenna. The company currently owns 16 systems throughout the United States, serving more than 50,000 subscribers. Cooley will assume his new duties Oct. 1. He has been instrumental in the development of much of the equipment and the engineering techniques now in use throughout the CATV industry and helped to design and install the first professionally built system at Lansford, Pa., in 1951. Olympic Ceremonies Relay Live By Satellite To Mexico NBC International, in conjunction with NBC News, will bring the opening ceremonies of the 1964 Tokyo Summer Olympic Games live to Mexico via the medium of the Syncon III satellite, it was announced by Joseph M. Klein, president, NBC International. The broadcast will be received from the satellite by WOAI-TV, NBC's affiliate station in San Antonio, Tex., and sent by microwave relay to all so RADIO-TV MEN AID ADWOMEN WITH SEASON On hand to discuss the role and responsibilities of Broadcasting at the Philadelphia Club of Advertising Women are (left to right): Mary Doyle, chairman of the evening's program; Howard McFadden, manager of sales at WRCV-AM; "Jack" P. Wiley, national tv sales manager at the NBCowned WRCV-TV; Raymond Anrig, advertising and public relations manager of S. A. Schonbrunn Co., New York and Elizabeth Cogger, president of the Philadelphia Club. Mexico through Telesistema in Mexico City. NBC International is exclusive agent for distribution of Olympics tv coverage in Latin America, Africa and the Caribbean. Many countries (in terms of local time) will be viewing the games within hours of their taking place because of the International Date Line and NBC International's fast tape servicing. Sports popular in each area will be dubbed into the appropriate language. Every area will receive a daily package of sports indigenous to its interests, according to Klein. This will be the first time the Olympic Games have been brought to Latin America, Africa and the Caribbean with such dispatch and in such quantity, Klein said, and it is the first time an effort has been made to tailor the coverage to each area's individual interests. Roman Meal Cereals Schedule Radio Drive Roman Meal Co. of Tacoma, Wash, is launching a big Fall-Winter campaign for its cereal division on 40 Western radio stations. This advertising (out of Honig-Cooper & Harrington, San Francisco) coincides with a sampling aimed at reaching more than a million families in California, Washington, Oregon, Arizona, Idaho, Montana, Colorado, Utah, Texas and New Mexico. The radio campaign, using a series of five 60-sccond spots appearing up to 30 times per week, will feature "Roman Meal — the hot cereal with the natural goodness of whole grains." These commercials, timed to hit the peak season for hot cereals, will run from now into February. Radio Spots To Spur Wool Topcoat Sales The Wool Bureau has announced that it has recorded two 60-second spots available to retailers as a tie-in for the promotion of allwool topcoats. "Teaser" types, they use both the James Bond 007 thriller approach and the "femme fatale" angle in playing up the fashion appeal of SPONSOR