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topcoats for fall. Slightly tongue-incheek, they put across the thought that spies and lovers arc among the men who would benefit from a real wool topcoat in chilly weather.
In the metropolitan New York area the spots will be heard over radio stations WCBS, WOR and WNEW on chilly mornings this fall. The tapes will be available nationally without cost to men's wear merchants wishing to use them over their local stations.
La Choy Food Products Launches Fall Campaign
La Choy Food Products launches its fall advertising-promotion program with Teflon fry pan premium offer in October.
An eight-inch Vitality fry pan, finished with Du Pont Teflon will be offered for a label from any of La Choy's 27 canned AmericanChinese foods and $2.00. The pan retails at $3.00.
The La Choy premium offer is expected to gain added imputus from a saturation television schedule by Du Pont for Teflon which will run from August 3 through Dec. 2L peaking during October. Du Pont has programed commercials each week demonstrating cookware coated with Teflon on 13 shows.
General Foods Markets Low Calorie Dressing
The first low calorie salad dressing mix on the market — Good Seasons Low Calorie Italian — has been introduced in most areas of the United States by General Foods Corp.
The new product will be advertised on The Danny Thomas and Tve Got a Secret tv show this month.
GF's line of Good Seasons salad dressing mixes is marketed by the Kool-Aid division.
Cuticura, Ocean Spray Renew 'Godfrey Time'
Ocean Spray Cranberries, Inc., Hanson, Mass. and Campana Corp. of Batavia, 111., a division of Purex Corp.. Ltd., have begun their second year on the CBS Network of weekly participation in Arthur Godfrey Time.
I October 5, 1964
Campana, which had previously used Godfrey's program in successful campaigns for Italian Balm and Ayds, began its Cuticura Soap and Ointment commercials on CBS Radio Sept. 16, 1963.
Campana's advertising agency for Cuticura is Foote, Cone and Belding. Inc., Los Angeles.
Ocean Spray Cranberries, Inc., through McCann-Erickson, Inc., New York, has renewed its schedule of twice-weekly announcements for another 52 weeks, it announced.
Godfrey, who played a key role in establising high national accepttance of Ocean Spray's cranberry juice last year, will again support new Ocean Spray products. Chief among these will be cranberryorange relish, which recently reached store shelves for the first time.
The new Fall campaign will break with announcements abount Ocean Spray's fresh cranberries, tying in the fresh fruit with other cranberry products.
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