Sponsor (Oct-Dec 1964)

THE CHAlZSTGIISTG SCEKTE Bruce Lansbury Appointed CBS Programing Veep Bruce Lansbury has been appointed vice president-programs. New York, CBS Television Network, effective Sept. 23. Lansbury joined the CBS Television Network in 1959 as assistant director of Program Development. In February of 1961, he was appointed director of daytime programs and subsequently became general program executive in Hollywood. During the 1963-64 season, Lansbury was one of the producers of The Great Adventure series. More recently, he has been concerned with the production of The Danny Kaye Show, The Red Skelton Hour and Celebrity Game. Prior to joining the CBS Television Network, Lansbury was assistant program director, producer and writer for KABC-TV in Los Angeles. Sponsorship Bought For NBC-TV Programs For the second consecutive year, the Pontiac Division of General Motors Corp. has purchased complete single-date sponsorship of NBC-TV's Today show and The Ton'.ght Show Starring Johnny Carson to introduce its new line of autos. Last year, Pontiac became the first advertiser to recognize the significant promotional value of complete sponsorship of Today Tonight, which provides all of the excitement of a tv special," Mike Weinblatt, director, participating sales, NBC-TV, said. "We are delighted that Pontiac has chosen to repeat its sponsorship of both programs again this year." The order was placed through MacManus, John & Adams. Sauter Laboratories, Inc., proprietary of Hoffman-La Roche, has purchased sponsorship in seven prime-time NBC-TV programs and in four daytime programs for 196465, it was announced by John M. Otter, vice president, national sales, NBC-TV. The nighttime programs are The Alfred Hitchcock Hour, That Was the Week That Was, The Virginian, Wednesday Night at the Movies, Daniel Boone, International Showtime and The Jack Paar Program. The daytime programs are Concentration, Let's Make a Deal, The Loretta Young Theatre and The Doctors. The order was placed through McCann-Erickson. The Xerox Corp. has purchased full sponsorship of the NBC News color special The Louvre, which will be telecast Tuesday, Nov. 17 (10-11 p.m. EST) on NBC-TV. it was announced by Sam K. Maxwell, director of special program sales, NBC-TV. Charles Boyer will be narrator for the special, which marks the first time that American television cameras were allowed inside the Louvre, to focus on its art treasures. The Xerox order was placed through Papert, Koenig, Lois, Inc. United States Borax & Chemical Corp. has purchased sponsorship in five NBC-TV Monday-through-Friday daytime programs for 1964-65, it was announced by James Hergen, director of daytime sales, NBC Television Network. The programs are Make Room for Daddy, Let's Make a Deal, You Don't Say, The Loretta Young Show and Word for Word. The agency is McCann-Erickson Inc. The Colgate-Palmolive Co. has purchased — four days before the premiere — sponsorship in NBCTV's The Rogues, and joined the three other national advertisers as sponsors of the new comedy-adventure series, it was announced by John M. Otter, vice president, national sales, NBC-TV. Colgate -Palmolive's sponsorship in The Rogues began in the premiere episode Sunday, Sept. 13 (10-11 p.m. NYT). The other advertisers are American Tobacco Co., National Biscuit Co. and Miles Labs. The Colgate order was placed through Ted Bates and Co. The Pillsbury Co. has purchased sponsorship in four NBC-TV primetime programs for 1964-65, Don Durgin, vice president, television net work sales NBC, announced. The programs are 90 Bristol Court, The Virginian, International Showtime and Wednesday Night at the Movies. The Pillsbury order was placed through Campbell-Mithun Inc. YATES-MURRAY IN TV FILM DEAL I Richard G. Yafes, president of Richard G. Yates Film Sales Inc. has announced that | i he has acquired a group of 20 thrillers from K. Gordon Murray, president of K. | 1 Gordon Murray Productions Inc. Yates, who says the deal involves in excess of a | i million dollars, has exclusive television rights for U.S. and Canada. Murray, whose | 1 operation is based in Miami, Fla., is well known for his highly exploited saturation | i bookings of theatrical product. He will release the thrillers theatrically as combination | I features with top budget exploitation and advertising prior to their release on tele g vision. iiiiiiiiiiiiiiiiiiimiiuiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ P 52 SPONSOR