Sponsor (Oct-Dec 1964)

Record Details:

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WTRF-TV llZl We have* 7 PUNCH CARDS! Don't worry about mechanical brains taking over. If machines get too powerful, we can always organize them into committees. Wheeling wtrf-lv SICK CANNIBALS! Man and wife were eating cjinner and the wife said, "You know I don't like the taste of this meat!" Husband said, "I never did like your mother." wtrf-tv Wheeling ETERNAL WORDS! If you want to write something that has a chance of living forever, just sign a mortgage. Wheeling wfrf-tv WHAT A RIOT! Remember when that meant something was funny? wtrf-tv Wheeling SCIENTISTS REPORT that we're taller in the morning than we are in the evening. They didn't mention that we're all shorter around the end of the month. Wheeling v/trf-tv CONTRARY to popular belief, the world's oldest profession is actually fruit picking! wtrf-tv Wheeling SIGN in a Volkswagen factory: "Think BIG and you're fired! Wheeling wtrf-tv HEAR ABOUT the beatnic girl who's engaged to be married? Instead of getting a shower, she's taking one. wfrf-tv Wheeling NON-CONFORMIST is someone who keeps gloves in a glove compartment. Wheeling wtrf-tv 'SOMETHING FOR EVERYONE! If you want to beam a paritcular spot schedule to a particular audience, WTRF-TV reaches that specific audience in the Wheeling/Steubenville Upper Ohio Valley Market. Just ask your Petry man for the availability breakdown you want. CHANNEL |\B WHEELING, SEVEN C_ WEST VIRGINIA THE CHA-ISTGII^G SCENE Embassy Dislikes Chicago Conference Embassy Pictures, a syndication major, doesn't think the planned Chicago conference of program executives from group-owned stations seeiving ways to prime the pump of syndication production is such a hot idea. Commenting on the late -October conference. Embassy vice president E. Jonny Graff agreed that "only by participating in the production of quality entertainment can independent stations hope to compete with the heavy line-up of network programing." Graff, however, did not feel that "trying to organize a group of groups, each with its own point of view," would be the answer, either. "Stations would do better," Graff said, "by working in tandem with a distributor." His reason: "This way, they will benefit not only from the national perspective syndication spe cialists have developed, but also from the experience of a staff trained in national distribution." The conference, expected to be attended by representatives from such groups as Triangle, Group W and Corinthian, was largely instigated by WGN-TV, Ward Ouall. Westinghouse Increases National Advertising The Westinghouse portable appliance division is launching a heavy schedule of national magazine and television advertising in support of its electric housewares during the big gift buying months of October, November and December. The division's expanded fall television schedule will begin Oct. 21 and will use a combination of daytime and nighttime television programs on a 203 station CBS network. One minute filmed commercials will appear on such CBS shows as Andy Grijjith, 1 Love Lucy, Rawhide, Joey Bishop Show, Walter Cronkite News, Mike Wallace and Robert Trout News. DO PEOPLE WATCH BOB POOLE'S GOSPEL FAVORITES? We know 371,400 HOMESFUL who do in only 16 of our markets in Gloss C time. Sponsors paid $748.60 for a one-minute commercial to reach those people. That's $2.02 per one thousand homes. In those same 16 markets 745,000 homes watched the same stations at 9:00 pm Tuesday. And THAT'S $3.85 per one thousand homes. Where did the sponsors get the better buy? Do people like BOB POOLE'S GOSPEL FAVORITES? Here are 7000 (count 'em) who paid to see a live production. More than 100 hrs. nov^ available on VTR for TV and audio tape for radio. Audience figures were ■furnished by stations. One-minute time cost as listed in SRDS Spot Television. MEMORIAL AUDITORIUM We v/ill gladly give you details, rates and audition tapes. Please phone us collect. Poole Productions Lav\/yers Building Greenville, S.C. Tel. 803 239-7821 Twx 803 282-1098 n 64 SPONSOR