Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000205
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Mew direction: travel advertisers turn to tv Tv campaign replaces roadside sign tradition rhe rising tide of radio 1^ WhyWLOS-TV bought Volumes 1, 2, 4, 5, 7, 8 and 9 of Seven Arts' "Films of the SO's" Morton S. Cohn: Vice President and General Manager of WLOS-TV :.4 Says Morton S. Cohn: We program 23 feature films each week for a huge, highly selective audience which has shown real interest in recent productions with top stars, and big box office titles. Scheduling approximately 1,200 films each year requires a large library from which to select, but even more important, it demands quality. Our purchases of Seven Arts' Volumes 1, 2, 4, 5, 7 and 8 and our most recent buy of the 215 Universal/Seven Arts' features in Volume 9 guarantees that we can continue to give our viewers the quality they have come to expect. Our prime-time "Friday Night Movie", our Monday through Friday "Early Show" and our highly successful "Battlefield" feature showcase are "must viewing" in the Greenville-AshevilleSpartanburg market. Volume 9, along with the other Seven Arts' Volumes we have under contract, GIVES us THE TOP-QUALITY PRODUCT WE NEED to build even more audience loyalty. The high-calibre of our movies have built for WLOS-TV the largest feature audier)ce in the six-state Carolina Triad, and national advertisers have been quick to respond to this potential A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS. LTD. NEW YORK: 200 Park Avenue 972-7777 CHICAGO: 4630 Esfes, LIncolnwood, III. ORchard 4-5105 DALLAS: 551 1 Royal Crest Drive EMerson 3-7331 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif. STate 8-8276 TORONTO, ONTARIO: 11 Adelaide St. West EMpire 4-7193 For list of TV stations programming Seven Arts' "Films oftiie SO's" see Ttiird Cover SRDS (Spot TV Rates and Data)