Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000209
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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A newsman who is really on Ids toes has blisters on his feet (Our nine newscasters are limping testimonials to this fact*) Most TV stations have a good staff of newsmen to do the digging. And a deskman to do the writing. And one or two other fellows to do the talking. The results are usually quite smooth. And often quite bland. We do it differently: The guys who do the digging also do the writing. And the talking. Each man has a special beat: State government, politics, city and county government, general news, and sports. October 26, 1964 Other members of the team concentrate on editorials, features, and weather. And our anchor man for the entire 45-minute news package keeps an eye on all the news. When one of our men writes his story, he writes with authority. When he reads his story, he reads with authority. Because he is an authority. People in Raleigh-Durham and eastern North Carolina have come to expect more from WRAL-TV news than WRAL-TV a smooth and bland recitation of the day's news events. And they get more. In return, we get more: More respect for our news programming, a bigger, more discriminating audience for all our programming. It may be heartless, bui we like to see one of our newsmen limping. We feel it's much better than putting an extra cushion in his chair. WRAL-TV, Raleigh, N.C. ABC Television. Represented nationally by H-R.