Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000212
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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^€ Can a tuorthyjldviertiser with an BttractiiTetroduct Tind )(appines8 IqrtOinnin^ the Coyalty andjiffectionofa epical JImerican Housewife?** DAYTIME ADVERTISERS Best Foods (Corn Products Company) Continental Baking Company. Inc. ON THE CBS Binncy& Smith. Inc. The Dnw Chemical Company TELEVISION NETWORK Tlie Borden Company The Drackett Company ( 1964, MONDAY-FRIDAY) Bristol-Myers Company El. dul'ont de Nemours & Company, Inc. Calgon Corporation Edward H. Dalton Company Alherto-Culvcr Company California Packini; Corporation FiS; F I ahoratories. Inc. Aluminimi Company of .America Campana Corporation Family Foods. Inc. American Cyanamid Company Camphell Soup Company Father John's Medicine Company, Inc. American Doll i: Toy Corporation Carnation Company Florida Citrus Commission American Home Products Corporation Chesebrough-Ponds. Inc. The R. T. French Company The Andrew Jergens Company Church & Dwighl Company, Inc. Frigidairc (General Motors Corporation) Armstrong Cork Company Colgate-Palmolive Company FriFo-Lay. Inc. Arnold, Schwinn & Company Columbus Coated Fabrics Co. (Borden) General Foods Corporation Audience data arc for Mon.-Fri., 7 am-6 pni; homes reached based on Nielsen averajjc audience estimates; audience composition •