Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000215
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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A iverhearof a radio station with80% of its nighttime programs sponsored? /^ From 7 PM to midnight Monday through Saturday and on Sunday from 1 PM to midnight, 80% of WQXR programs are sponsored by some of the most distinguished and experienced advertisers in the country. Here they are: Elizabeth Arden General Telephone & Electronics Italian State Tourist Office Panagra Airlines The Antiquary Scotch Guerlain Perfumes Trans World Airlines RCA Victor Association of German' Broadcasters Schenley Industries Columbia Records Dennis & Huppert Baldwin Piano London Records F. R.TripIer&Co. Cadillac Steinway Piano October 26, 1964 Blue Cross and Blue Shield E.J.Korvette Smith, Barney & Co. Dime Savings Bank of Brooklyn Savings Banks Assn. of New York State Dictaphone Corporation Chemical Bank New York Trust Co. Northwest Orient Airlines Empire Lincoln Mercury Bowery Savings Bank Volvo Where else could you find better evidence of the selling power of WQXR? WQXR's programming, as you might expect, appeals to quality adults. ..people who appreciate the best things in life as well as the best in radio programs . . . and people who respond to advertising messages they hear on WQXR. We still have some time for you. Give us a call. LA 4-1100. WQXR 1560AM 96.3FM, radio station of The New York Times. 11