Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000237
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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rponsar OCTOBER 26, 1964 ew directions: travel turns to tv Airlines, plus other print-oriented travel advertisers, are switching media to reach broader passenger potential ■ Whether you're daydreaming or planning an actual trip, you can hardly think of vacation travel without thinking, too, of the commercials for Jamaica or Miami and the airlines that fly there. The tv efforts of American Export Lines and Eastern Air Lines — among more than a dozen passengercarrying companies — have proved that tv can make travel advertising exciting, alluring, memorable. While travel advertising for almost all major carriers (as well as countries and vacation spots that seek the tourist dollar) have surged upward, the most significant turn towards television has been made by the airline industry. From 1962 through 1963 alone, tv spending by 1 1 major U.S. airlines increased from $2.2 to $8.5 million — with almost all of it invested in spot television. There's been a soaring increase of success stories to parallel the advertising investment by the travel industry and, basing its facts on a number of these, Television Bureau of Advertising has now organized "The trend toward more use of tv is dear," says Roger Bumstead, vice president and director of media, Kelly Nason.