Sponsor (Oct-Dec 1964)

Record Details:

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THKm CHikisroxisra scsisrs TV CAMPAIGN SLATED Tv Widens Base for Consumer Finance TvB's third major speaking engagement this month on the television activity of the nation's financial fraternity was fulfilled by Norman E. Cash, TvB president in an address before the annual convention of the National Consumer Finance Assn. at the Fontainbleu Hotel in Miami Beach. Cash said that consumer finance companies and the airlines industry have a similar problem: both must broaden their customer base. He said "airlines found that most of their travelers were upper income businessmen, and they realize that they must reach and sell more middle income families on the values of air travel. They are doing this now by stepping up their television advertising. The problem for consumer finance companies," he said, "is that they get the majority of their customers from lower income groups, and they, too, must broaden their customer base by appealing to the same middle income families." Tv 'Whimsies' Produced By Philip Morris Inc. The only humorous tv commercials in the tobacco industry currently are being shown by Philip Morris Inc. A series of four films which Philip Morris calls "whimsies," are being used to promote Philip Morris Multifilter cigarettes on the CBS-TV network. Two of the films were produced by Audio Productions and two were made by Wylde Studios. Leo Burnett Co., advertising agency for Philip Morris Multifilter, created the series. STEREO, TWO-SCREEN, COLOR PRESENTATION Some 200 clients and agency people saw a new, stereo-sound, two-screen, color presentation by WBBM Chicago, introduced recently during five-day screenings in New York and also scheduled for Philadelphia, Detroit, Los Angeles, San Francisco, Minneapolis and, of course, Chicago. Shown at the New York debut are (from I): Hal Fredericks, WBBM national sales manager; Jack Bivans, sales manager; Maurie Webster, vice president-general manager, CBS radio spot sales; Frank Marshall, associate media supervisor at William Esty and George Kluhsmeier, media supervisor of the same agency. This scene from a television commercial produced for American Character, Inc., New York toy and doll manufacturer, by Helitzer, Waring duced for American Chaarcter, Inc., New York, shows a young model playing in-the-round with a new Tressy accessory, a beauty salon which is assembled by the youngster. It includes such features as hair dryers for Tressy, the only doll in the world with hair that "grows," manicure tables and washing sinks. Humble Oil's Tiger To Enter Election Campaign Humble OH & Refining Co.'s tiger has left his tank to enter this year's presidential campaign. The friendly beast, hero of Humble's current "Put a Tiger in Your Tank" advertising campaign, appears as the principal figure in a series of public affairs posters for use on employee bulletin boards in company offices throughout the country. Humble's campaign tiger expresses no political preference. He merely urges company employees to exercise their political rights. Williams Named WABC Radio Sales Manager Walter A. Schwartz, vice president and general manager of WABC Radio, has announced the appointment of George H. Williams to the position of WABC general sales manager. Williams comes to WABC from KDKA Pittsburgh where he has been sales manager. Merchandising Director Announces Resignation Elliott Goldwag, director of merchandising and new product development of Helene Curtis Industries, has announced his resignation for personal reasons. October 26, 1964 51