Sponsor (Oct-Dec 1964)

the: CHAwaxisTG sckistb Film Production Company Establishes New Offices Formation of Channel Film Production. Inc., has been announced by Henry G. Plitt, president of the new production organization. Plitt also heads ABC Fihns, Inc., partners in the new venture with Hal Seeger, head of Hal Seeger Productions of New York. Channel Film is located at 48 West 48th St., New York and offers a full range of creative and production facilities. Officers of the new company are Plitt, president; Harold J. Klein and Raymond C. Fox as vice-presidents; Beverly Seeger, secretary and Hal Seeger, treasurer. Both Klein and Fox are vice-presidents of ABC Films, which is headquartered at 1501 Broadway. Sara Lee Distributes New Product Line The kitchens of Sara Lee announces the national distribution of a completely new line of products: all butter dinner rolls, fully baked and frozen fresh from the oven. Five varieties of rolls are offered. combining favorites of Europe and America. Advertising support for the roll introduction will begin Nov. 16. Sara Lee plans to concentrate on national television, women's magazines and local newspaper and radio advertising. Network evening shows on television include: The Man from U. N. C. L. E., Wednesday Nii^'ht at the Movies, The Viri>inian, Jack Paar, Andy Williams, and That Was The Week That Was. The daytime network television shows include: Father Knows Best, Tennessee Ernie Ford, Trail Master, Queen for a Day, General Hospital and others. Holiday Ad Program Set By Shaeffer Pen The W. A. Sheaffer Pen Co. of Fort Madison, la. launches its most comprehensive fall and holiday season advertising program. From now through mid-December, full-page insertions will appear on an average of two a week in seven leading national magazines. The print campaign will be augmented in December by a threeweek spot television schedule in 38 major markets. The spot tv campaign will concentrate on Sheaffer's popular price SCOOTER COMEBACK The scene above is from the filming of new Burry Biscuit "Scooter Pie" commercial set for high-frequency spot airing over Eastern channels during September, later on the West Coast. Film was originated by Burry's advertising agency, Weightman, Inc., of Philadelphia and produced under the direction of Harold Lipman, Audio Productions, Inc., New York. writing instruments. This merchandise will also be featured in preholiday advertising in selected youth publications. Gardner Advertising is the pen firm's agency. 'giiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiimiiiiiiiiinimiiiniiniiniiiniininiiiiiiiiiiniiniiniiiiiiiiiiiiiiiiiiinnniiiiiiiniiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ I RADIO STATION MARKS ANNIVERSARY I THE § WCCO Radio general manager Larry Haeg blows out the candle on the birthday § cake at the Ad Club-Rotary luncheon on the station's 40:h anniversary. Look'ng on i are, left. Ad Club president Tom Kilbride, who is executive vice president of Knox I Reeves, Inc., and James Seward, executive vice president of the CBS Radio Network. Iiiiiiiiiuuiiiuiiiiiiiiiiiiiiiuuuiuiiiiiuiiuinuuuuiuiiuiiiiiiiiiuiiiiuiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiim Station Sales Radio station KGBC Galveston, Texas has been sold by the Galveston Broadcasting Co. The buyers are Harbor Broadcasting Co. whose officers are: E. B. Taylor, president; Senator A. R. Schwartz, vice-president; Edward J. Walsh, Jr., secretary and Pete S. Miller, treasurer. The sale was transacted by Hamilton-Landis & Associates, Inc., nationwide media brokers. KBUZ Phoenix, Arizona is now owned by Retherford Broadcasting Co. The station is now wholly Phoenix owned and operated and will continue with the same fine music format. KGEE Bakersfield, Calif, has purchased KOXR, the first FM station in Bakersfield. The call letters are now KGEE-FM. Radio station KDON SalinasMonterey, Calif, has sold to Sheldon Sackett who presently owns station KOOS Coos Bay. Ore. and the Coos Bay World newspaper. 52 SPONSOR