Sponsor (Oct-Dec 1964)

\NPTR SPONSORS NFL 'erry S. Samuels, vice president and general nanager of WPTR Radio Albany/Schenectady/ Troy, New York, has signed a contract to co;ponsor the National Fooball League telecasts jp WTEN-TV. This marks the first time that i Capital district non-felevision affiliated radio station has purchased television time. WPTR /vill be co-sponsoring 15 NFL regular games ind three pre-season games. Of! Schmidt Brewing Buys * Lena Home Special Independent Television Corp. has Tiade its first sale on its Lena Home ine-hour musical special it has just nade available for regional sponsor^hip. The buyer is C. Schmidt Brewing ?o. through its agency. Ted Bates & Co. for 15 markets: Philadelphia, Baltimore, Washington, D.C., Pittsburgh, Cleveland, Buffalo, Hartford, New Haven, Scranton, Lancaster, '. jJohnstown, Altoona, Clarksburg, Bangor and Portland, Me. Special guest star is James Mason making his tv debut as a singer. |Jack Parnell's orchestra will provide the musical background. Geyer Morey Ballard Opens New Office Geyer, Morey, Ballard, Inc. plans to open a fully-staffed San Francisco office, according to announcement made by Richard J. Farricker, president. The New York headquartered adivertising agency already has offices 'in Los Angeles and Portland and major divisions centered in Chicago, Dayton, Detroit, Racine and Omaha. Among principal accounts to be serviced immediately from the San Francisco operation will be Distmark, whose Slip-o-way, a non-stick coating for pots, pans and other kitchen utensils, has been a recent sales phenomenon in the California area. Also to be serviced by the new office is a burgeoning chain of restaurants, Sharkey's, Inc. Another major account to be serviced completely from San Francisco will be Hegglade-Marguleas, Inc., an important produce concern. Betty Crocker Adds New Dessert Mix Betty Crocker's newest addition to the dessert mix market is Chocolate Parfait Angel Food and Chocolate Parfait Fluffy Frosting Mix — introduced nationally this month. Advertising for the two new mixes will include four-color ads in the late November issues of "This Week" and "Parade" and in local Sunday supplements. Television advertising includes a heavy daytime network schedule on NBC and CBS news programs. Additional day and night spot advertising will be run in concentrated areas. The advertising agency is Needham, Louis & Brorby. The angel food and frosting mix packages were designed by Lippincott & Marguilies. Inc. Crush To Introduce European Lemon Drink Cnish International, Inc., Evanston. III, will introduce Gini of Europe, an established European bitterlemon drink, to American bottlers at the American Bottlers of Carbonated Beverages (ABCB) Convention in Chicago, Nov. 9-12. Spot television and radio, newspaper and outdoor advertising, plus point-of purchase visual selling aids are being prepared for the marketby-market consumer introduction. The advertising theme will be "Gini of Europe — The Wild Bitter-Lemon Drink with the Dare-Devil Taste." Redmond & Marcus, Inc. Changes Company Name Redmond & Marcus, Inc., New York advertising agency, has changed the company name to Redmond, Marcus & Shure, Inc. Don Shure, who joined the agency as a principal last month, assumes the title of vice president and associate creative director. He was formerly vice president and executive art director of McCann-Erickson Inc. Agency Appointments Sccman Brothers, Inc., has consolidated its advertising accounts with a new agency, Doherty, Clifford, Steers & Shenfield, Inc. The billings, estimated at $1 million annually, will include all of the brand names of the company and its subsidiaries, Seabrook Farms Co. and Francis H. Leggett & Co. The company's two previous agencies were Al Paul Lefton Co., Inc. and Kastor Hilton Chesley Clifford & Atherton. Weinberg Advertising Co., Los Angeles, named agency for Beneficial Standard Life Insurance Co. of Los Angeles . . .Bofinger-Kaplin Advertising Inc., Glenside, Pa., appointed to handle advertising for S. Lundy's Sons, Philadelphia. The agency has also been named to handle advertising for Reading Aviation Service, Reading, Pa. Knox Reeves Advertising appointed by International Minerals and Chemical Corp., Skokie, 111. as agency for its corporate advertising program. McCann-Erickson (Canada) Ltd. assigned six products of Nabisco Foods Div. of Nabisco Ltd. of Toronto, Canada, effective Dec. 1. S. E. Zubrow Co., Philadelphia, Pa. appointed advertising agency and marketing counsel for GoldenDipt-Meletio Corp. Ridgway Advertising Agency, St. Louis, named to handle advertising for Keystone Laboratories' Bleach & Glow cream, effective Jan. 1, 1965. J. Walter Thompson Co. appointed advertising agency for the Burry Biscuit Div. of The Quaker Oats Co., Elizabeth. N. J. Dawson, Turner & Jenkins, Inc., Portland, Ore. named U. S. advertising and publicity agency for Garuda Idonesian Airways. Gordon & Weiss, Inc. appointed advertising agency for Elizabeth Arden Sales Corp.'s "Arden For Men" preparations. Ted Barkus Co. of Philadelphia has been appointed advertising agency for the Bulova Jewelers of New York and Northern New Jersey. Intergard, the international division of Gardner Advertising Co., appointed to handle international advertising for Brown-Forman Distillers Corp.'s Old Forester straight Kentucky Bourbon. October 26, 1964 57