Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000277
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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If you think all your child onTVisastringof adventure shows, wait he asks you what 4 o hydrogen peroxide stabilizer jet is. You may have to watch some TV with him to find out. Try it. Sit down with him and watch what he watches. Sure, you'll run across some **he-went-that-a-way" programs. But you'll also see a lot of remarkable, mindstretching things that may surprise you. This month, for instance, you could see a dem onstration of what makes us laugh. Or how electric switches work. Or watch Leonard Bernstein explain to young people what a sonata is. Take a look. You might learn something. Among the children's programs — Discovery '65 Election and ttie President; Heroes of the Wild West; Study of genetics; Language and legends of mythology; Why we lough. Sundays, Nov. I through 29 (11:30-12 noon) Watch Mr. Wizard Electrical switches; Two kinds of probability; Tides; Automobiles; Boiling. Sundays, Nov. I through 29 (l2:30-l PM) Captain Kangaroo Discussion of Election Doy, 11/3; How banks work, 11/5; Veterans Day discussion, ll/ll; Discussion of seashells, 11/17; On camels, 11/23; History of Thanksgiving, 11/26. Weekdays (8-9 AM) New Yorl< Philharmonic Young People's Concerts Leonard Bernstein conducts Mozart's Jupiter. Friday, November 6 (7:30-8:30 PM) Bernstein conducts Borodin, Dvorak, and Folia Monday, November 30 (7:30-8:30 PM) Exploring Port of New York about mid 19th C. ; About the beginning of Pittsburgh industry; A midwestern city's crops and livestock; Los Angeles' post-war development. Saturdays, Nov. 7 through 28 (12-12:30 PM) Quillow and the Giant Musical based on James Thurber fantasy, starring the George Lalshaw puppets. Thursday, November 26 (5:30-6:30 PM) Other programs of special interestDirections '65 Religion and Politics; Problems faced by Negro clergy; Curing narcotics addicts; Memorial Portrait: John F Kennedy. Sundays, Nov. I through 22 (1-1:30 PM) Wide World of Sports National Air Races; All-Irish Football Championships, Dublin; World Parachuting Championship; Canadian Football Championships. Saturdays, Nov. 7 through 28 (5-6:30 PM) Profiles in Courage Autobiographies based on Pres. Kennedy's Pulitzer Prize-winning book. Sundays, Nov. 8, 15, 29 (6:30-7:30 PM) Sophia Loren in Rome A tour of the actress's favorite spots. Special guest: Marcello Mastroianni. Thursday, November 12 (10-11 PM) Look Up and Live Contemporary Church Architecture. Sundays, November 15 and 22 (10:30-11 AM) The Louvre Charles Boyer narrates. Masterpieces of one of the world's greatest museums. Tuesday, November 17 (lO-ll PM) John F. Kennedy Commemorative Programs The Burden and the Glory of John F Kennedy. Wednesday, November IS (7:30-8:30 PM) John F Kennedy. His Two Worlds; John F Kennedy Remembered. Sunday, November 22 (6:30-7:30 PM) Lamp Unto My Feet Vatican Council: Major Decisions. Sunday, November 22 (10-10:30 AM) Two Friends of Winston Churchill Edward R, Murrow and Lord Ismay. Wednesday, November 25 (7.30-8 PM) "This ad which appears in the NEW YORKER and the SATURDAY REVIEW (OCTOBER 31) and service to the Television Industry through the courtesy of November 2, 1964 The Other World of Winston Churchill Alec Guinness narrates a 90th birthday tribute. Mondoy, November 30 (10-11 PM) Regularly Scheduled Programs Monday to Friday: Today/Sunrise Semester Tuesdays: World War 1/That Was the Week That Was Wednesdays: CBS Reports /ABC Scope Saturdays: Sunrise Semester/Mr. Mayor/ NCAA Football/Mr. Magoo Sundays: Bullwinkle/Camera Three/Issues and Answers/AFL/NFL/Sunday/Wild Kingdom/ College Bowl/Meet the Press/Walt Disney's Wonderful World of Color NOTE: Times, programs, titles, and casts are subiect to change. Please consult local listings. Television Information Office 666 Fifth Avenue, New York 19, N.Y. in the REPORTER (NOVEMBER 5) is printed here as a SPONSOR."