Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000306
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Battle of the foils heavy OUM.y f, »=« IE IE ar le r» t j> V-* r <> I i_ r^T ^.AXSZUA^ WRAR FREEZER BROILER • OUTDOOR FOIL. Swift kitchens recommend a premium butterball turkey with orange marmalade glazing that calls for roasting under an Alcoa Wrap tent. ■ Two Ts — television and test kitchens — are the key to an enormous new advertising effort now in progress on behalf of the Alcoa Wrap Div. of the Aluminum Co. of America. By the end of its compact but emphatic pre-holiday advertising schedule, this effort may well make a major change in the kinetic aluminum foil market, already clicking cash registers to the merry tunc of $110 million a year. But in the food-wrap-pack business, where the housewife can — and often does — change brand with every roll she buys, share -ofmarket competition is sometimes as hot as an over-heated oven. The advertising problem, therefore, is not only to woo and win her, but also to keep her. To do so, Alcoa is spending a hefty $600,000 in 14 weeks — all of it in television. The campaign calls for $300,000 for network ad General Mills' Betty Crocker kitchens suggest boat-shaped pies made of their pie crust mix and equipped with sails made of Alcoa Wrap. General Foods devised decorated helpings of Jell-O, served in custard cups made to look like animals, thanks to Alcoa Wrap wrappings. 38 SPONSOR