Sponsor (Oct-Dec 1964)

Jade East Toiletries Gets Tv Splash Swank, Inc., manufacturers of men's jewelry, will promote its Jade East line of men's toiletries with a heavy spot tv campaign concentrated three weeks before Christmas. In New York all three network stations, as well as WOR-TV and WPIX-TV, will carry up to fifty one-minute announcements for Jade East cologne and after shave. This concentrated effort immediately before Christmas coincides with the pattern of buying for this type of gift item. The Shaller-Rubin Co., Inc. is the agency for Jade East. WAOW-TV To Become Network Affiliate WAOW-TV, a new station in Wausau, Wise, which plans to go on the air Feb. 1, 1965, has been , signed as a primary affiliate of the ABC television network, it was anInounced by Larry Bentson, vice president of Midcontinent Broadcasting Co. and Robert Coe, ABC vice president in charge of tv staition relations. I WAOW-TV will operate on Channel 9 in what is currently a one-station market. Telegraph Delivery Assn. pn 'Arthur Godfrey Time' I Florists' Telegraph Delivery Assn., Detroit, will launch on Nov. 10 an extended radio advertising campaign beyond its usual holiday iseason when it begins 26 weeks of participations in CBS Radio's Arthur Godfrey Time, is was anInounced by George J. Arkedis, vice president, network sales, CBS Radio. The twice-weekly commercials, placed through Campbell-Ewald Co., Detroit, will be used to proImote to the public the "FTD" selec•tion Guide, a catalog which enables (Customers to order flowers by num'ler. r Campbell Schedules New Food Campaign Campbell Soup Co. announced a schedule of key magazine and tele/ision advertising, as well as speially prepared promotional materNovember 2, 1964 ials to be used during the industrywide "Food is a Bargain" campaign from Oct. 18-31. On Oct. 22, the Campbell-sponsored Donna Reed nighttime network television show will feature a special commercial by Donna Reed and her television neighbor. Their conversation will stress that the average U. S. consumer now spends only 19 cents of each after-tax dollar for food, compared with 26 cents only 15 years ago. William Miller Named Local Sales Manager The appointment of William F. Miller as local sales manager of KMOX-TV has been announced by Charles M. McAbee, general sales manager of the CBS owned station. At the same time, Ted O'Connell. vice president and general manager William Miller Tom Stanton of CBS Television Stations National Sales, New York, has named Tom Stanton, KMOX-TV account executive, to replace Miller as manager of that sales organization's St. Louis office. Appointments become effective immediately. Thrillers Campaign Set By Discount Rent-A-Car Sponsor of sixty-second soap operas for thrill seekers is Discount Rent-A-Car — which is now using the let-your-imagination-run-riot proclivities of radio for a series of chiller-diller cliff-hangers that should add up to strong spot excitement on radio. Adventures — which run the gamut from improbable to implausible — have a common tie: Radio characters interrupt their stories to pick up Discount cars and head for new horizons, while listeners are left to fill in the last Unes of the commercials for themselves. Discount Rent-A-Car's advertising agency is Chalek and Dreyer, Inc. American Tobacco Profits At Record High Figure Despite the Surgeon General's report on the adverse effects of smoking and the rash of publicity that followed, American Tobacco Co. reports record high profits and sales for the third quarter and the first nine months of 1964. Net income for the 1964 third quarter was $19,708,000 compared with $18,219,000 in the same period last year. The net income for the first nine months of 1964 has jumped from $49,508,000 to $52,663,000. Colgate-Palmolive Brands To Lennen & Newell, Inc. Colgate-Palmolive Co. and Lennen & Newell, Inc. announced that the agency has been assigned 10 Colgate-Palmolive brands for advertising in Puerto Rico and the Caribbean area. Among the products to be handled by Lennen & Newell's San Juan office are Fab, Halo, Colgate 100, Lustre-Creme spray and Florient. WTRF-TV ll°^Z Rep Petry* 7 REVIVAL! A gullible man is one who thinks his daughter has got religion when she comes home with a Gidson Bible in her suitcase! wtrf-tv Wheeling GALS! It's nice to have an hour glass figure but be careful that all the sand doesn't shift to the bottom! Wheeling wtrf-tv HANDICAPPED golfer is one who is playing with his boss. wtrf-tv Wheeling FASHION: A sack dress doesn't always conceal a slip. Wheeling wtrf-fv UNMENTIONABLES! You never hear about the guy who started at the bottom and stayed there. Nor does anyone mention poor Texans, clean bums, smart blondes, uneasy payments and well-fed writers. Wish some of you wealthy bums would contribute some of your 'unmentionables' to our list, be pleased to add them to Story Board. wtrf-tv Wheeling REMEMBER when the moon figured in love songs and not in the national budget? Wheeling wtrf-tv LADIES, you can now buy bathing suits for a ridiculously low figure! wtrf-tv Wheeling FALL! He stood in the museum, gazing rapturously at a portrait of "Spring," a pretty girl dressed only in a few strategically placecJ green leaves, when his wife caught up with him. "Well," she snapped, "what are you waiting for— autumn?" Wheeling wtrf-tv ♦SOMETHING FOR EVERYONE is our programming package for the Wheeling/Steubenville TV audience. Alert advertisers select spots around the particular audiences they want. Your Petry man will give all the facts. CHANNEL SEVEN WHEELING, WEST VIRGINIA 57