Sponsor (Oct-Dec 1964)

SPONSOR WEEK Rep Exec Stresses Tv's Contribution to Economy PGW's Lloyd Griffin emphasizes television's ability to reach great numbers of people in short amount of time Tulsa — Citing television's national accomplishments as a sales and business stimulator, Lloyd Griffin, tv president of Peters, Griffin, Woodward, Inc.. station reps, last week told a meeting of the Tulsa Advertising Federation that the heart of television's importance to the advertiser is "its ability to reach great numbers of people quickly, to demonstrate and display a new product or service — in short, to take the advertiser's product and his salesmen right into 30 percent, 50 percent, 75 percent of all television homes in the given market in a matter of two or three days." Griffin summarized tv's contribution to the Tulsa economy by pointing out that since 1949, approximately $35 million was spent in the Tulsa tv market by national advertisers. In the same period, an even greater amount — $35 million to $40 million — was spent in the purchase of tv sets, he said. Also, Tulsa consumers spend about $16 million dollars a year for maintenance, repairs and electricity to keep their tv sets operating. Griffin added: "These direct ben Griffin business stimulator" efits, however, are dwarfed by the effects of television's influence on the sale of goods and services in the Tulsa market. Groceries, drugs, automobiles, gasoline, insurance, clothing, appliances — all the things that give lift to our economy, that make jobs in stores, in factories, in mines, farms and transportation." Griffin said that in the 15 years since tv came to Tulsa, per-family retail sales in Tulsa have increased TelePrompTer Reports Record Earnings New York — TelePrompTer Corp. reports that its nine-month earnings "continued at a record pace" with net income of $288,198 on a gross revenue of $3,375,929. This represents a jump into the black over the previous period last year when the firm reported an operating loss of $65,529 prior to a special credit of $142,595. Gross receipts in 1963 for the first three quarters were $2,919,070. Third quarter profits were also up, from $7841 last year to $47,709 in 1964. Irving B. Kahn, chairman and president, said that the continued satisfactory results in the third quarter, traditionally a slow period in TelePrompTer's principal activity of community antenna television, assured the company of the most successful year in its history. The firm acquired CATV systems at Horseheads, N. Y., and Tuscaloosa, Ala., during the third quarter bringing its total of owned and operated systems to 16, serving an estimated 200,000 viewers. In addition to its rank as the second largest CATV group owner, TelePrompTer also offers closed circuit tv and other services for industrial meetings, special events. by $1654 per year, or $1.6 million annually for each 1000 families in the Tulsa market. "We do not for one moment believe that advertising is solely responsible for this increase," Griffin continued, "but it has certainly contributed most substantially. Newspapers, magazines, radio, outdoor and all other media were part of it, but television is the only new selling force that has been brought into the market in the past 15 years and national advertisers have spent more money in this new medium than in any other." Griffin's talk before the Tulsa AFA was at its "Salute to Tulsa Television" dinner held to honor the community's three tv stations — KOTV, KTUL-TV and KVOO TV. Xerox Special To Be Aired On National Spot Basis Hollywood, Calif.— The first of the Wolper-produced specials for Xerox, Let My People Go, will be telecast in 175 markets on a national spot basis during a oneweek period in March, 1965. Wolper Productions points out that this is the first time in its history that Xerox has sponsored a show in this manner, "joining other Wolper sponsors — Timex, Shulton, Liberty Mutual Insurance, Tidewater Oil, etc. — which have utilized this effective plan for reaching its nationwide market." Xerox has five other specials in the works, but whether or not they will be aired on a national spot basis or on a network has not yet been determined. The premiere show is a documentary about the exodus of Jews from Europe and the formation of the state of Israel. Another program scheduled for Zerox will be The Making of the President 1964, a sequel to Theodore H. White's The Making of the President 1960, also bankrolled by written, with White handling the script. 4i 18 SPONSOR