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iyOiOT I Corning shows the beauty and usefulness of its products in the most exciting way possible . . . with color TV commercials. Corning also finds the commercials valuable in motivating the trade and its own sales force.
L/OLOT I Reynolds Wrap involves people in its product with color in its commercials. The foil and the food take on a handsome dimension in color, says the manufacturer whose product outsells all other aluminum foils combined.
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\yOLOT 1 SINGER shows fashion-conscious young housewives the handsome design of its new Touch & Sew (sewing machine) . . . with color commercials. Booming sales indicate that the Singer approach was right on target.
COLOR . . .
makes the commercial !
Here are just a few of the benefits you get when you use color:
1. Your trademark given strongest identification.
2. Consumer involvement much greater.
3. You stand out from the competition. '
4. Your products seen at their best by best prospects.
5. Cost increase for color less than in print media.
6. Viewers in black-and-white see better pictures, too. Even if your transmission must at present be black-andwhite, you'll be well-advised to film in color now. Blackand-white transmission is excellent; you'll be building a backlog of color material, and you'll be way ahead in experience when everybody goes to color. And they certainly will— for color programming is on the rise, and sales of color sets are increasing rapidly. The whole country is going color! Want to know more about the benefits of working in color? Contact: Motion Picture Proc: Sales Department, EASTMAN KODAK COMPANY, , Rochester, New York 14650.
For COLOR
KASTMAKJ FULM