Sponsor (Oct-Dec 1964)

Companies Announce Rise in Earnings Wometco Enterprises, Inc. have announced a 25 percent stock dividend on all stock outstanding plus the regular quarterly dividend of 14 cents on the outstanding class A stock and five cents on the outstanding class B stock. The stock dividend will be distributed Dec. 22, 1964 to stockholders of record .s of Dec. 1, 1964. The cash dividend will be payable Dec. 15, 1964 to stockholders of record as of Dec. 1, 1964. The Procter & Gamble Co. reported consolidated net earnings of $40,363,316 for the three months ended Sept. 30, 1964. These earnings are equal to $0.92 per share. Earnings for the same period in 1963 were $37,792,001, equal to $0.90 per share. In the three months reported, provision has been made for Federal and other income taxes of $38,042,000. The Borden Co. announced record third-quarter and nine months' sales and earnings and an increase in the regular quarterly dividend. The increase, the fourth in 18 months, raises the dividend to 52V2 cents a share from 50 cents a share. It is payable Dec. 1 to stockholders of record Nov. 6. Tri-Continent, a San Francisco headquartered motion picture television production company, specializing in children programs, commercials and documentary industrial films, earned $195,000 dollars during its first month. Sell Spot Participation In CBS-TV Santa Parades Four sponsors will participate in CBC's Santa Claus Parade coverage on CBYT Corner Brook, CBHT Halifax, CBMT Montreal, CBOT Ottawa, CBLT Toronto, CBWT Winnipeg and CBXT Edmonton. Each sponsor has purchased one 60-second spot within the body of the parade telecasts. The sponsors and their agencies are: Marx Louis & Co. Canada Ltd., Marx Toys (Spitzer, Mills & Bates Ltd.); Kelton Corp Ltd., Peter Austin Toys (Canaline Advertising Agency Ltd.); The Rowntree Co. Ltd. (Ogilvy, Benson & Mather ICanada Ltd.) and Reliable Toy Co. Ltd. (Ronalds-Reynolds & Co.). Re liable Toy has also purchased a 60second spot prior to the start of the telecasts. The Santa Claus Parade from Toronto will be seen Nov. 14 on CBYT, CBHT, CBOT and CBLT. The parade from Winnipeg will be telecast the same day on CBWT and CBXT. The Montreal parade will be seen Nov. 21 on CBMT. Thomas S. Case Joins Cleveland Ad Agency Thomas S. Case, formerly vice president and group creative supervisor at McCann-Marschalk, Inc., New York, has joined Cleveland ad agency, Lang, Fisher and Stashower. Inc., as vice president and creative director. In this new position. Case will assume the creative responsibilty for all the company's clients and all media, both print and broadcast. A native Clevelander, Case began his career with Fuller & Smith & Ross, Inc., and later served as copy chief in FSR's San Francisco office before returning to Cleveland as McCann's creative director. Case brings to LFS experience on a wide variety of consumer accounts such as Wcstinghousc, Alcoa, Standard Oil, Ohio Bell, and more recently Pillsbury, Tab, Scripto and Sabcna Airlines. Several campaigns under Case's direction have received numerous performance awards as well as recognition in the field of art and broadcast competition, both local and national. Case's position is a new one at LFS, long one of Cleveland's top consumer agencies. It marks another step in LFS's continuing policy of bringing clients a high degree of professionalism in both creative and marketing fields. Katz Elected to TvB Eugene Katz, president of the Katz Agency, New York station reps, has been elected to the board of directors of the Television Bureau of Advertising. Katz succeeds Martin L. Nierman, president of Edward Retry & Co., whose second two-year term is up in November. TEAM MAKES AAAA OPENING PRESENTATION This team made the opening presentation at the recent AAAA Tv Commercial Production Seminar, sponsored last month in Charlotte, N. C. by the Southeast Council of the American Assn. of Advertising Agencies: (left to right) Robert I. Bergman, president of Filmex Inc., Marc Brown, president of Marc Brown Associates, Inc., Eugene PetriMo, vice president and radio/tv director, O'Arcy Advertising Co. and William Gibbs, vice president in charge of sales, MGM Telestudios, Inc., all from New York City. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH November 9, 1964 49