Sponsor (Oct-Dec 1964)

Browne added, this one the 130 cartoons of the popular action series, The Mighty Hercules. Four Star Distribution Corp. has jmbarkcd on a Rijlenum sales drive hat will have the company's most >uccessful series in off-network syndication in the top 175 markets, according to Len Firestone, vice bresident and general manager of Four Star Distribution Corp. Rijlenan is now in 136 markets, with a arget of 39 additional markets to 36 sold. The show now plays in 90 )f the top 100 markets. NBC Enterprises' International division marks its first business ransaction with Algeria through i^adio Television Algerienne's puri;hase of a six-hour Tokyo Summer )lympics package, it was anlounced by George A. Graham, r., vice president. The Triangle radio series Anniersaries in Sound was sold in 24 narkets, establishing a new record or the year-old Triangle program ales. All but one of the buyers are tations. Other radio contracts completed by Triangle Program Sales, include: Motor Racing Review to WJMX Florence, S. C. and WZOK Jacksonville; Word Picture to WFLR Penn Yan, N. Y.; Window on Washington to WRIN Rensselaer, N. Y. and WVTR White River Junction, Vt. and Keiter Contacts to WVTR. Science Fiction Theatre, the 78 half-hours of "Sci-Fi" anthology, has been sold in a total of 150 markets with the addition of five recent sales, reports Pierre Weis, vice president and general manager, syndication division of United Artists Television, Inc. The additional station purchases are comprised of: WMUR-TV Manchester, N. H.; WRBL-TV Columbus, Ga.; KSWO-TV Lawton, Okla.; WBKB-TV Chicago, 111.; WTEVTV New Bedford, Mass. Agency Appointments Reach, McClinton & Co., Chicago, appointed to handle advertising for Americana-Interstate, Mundelein. 111., a division of Americana Encyclopedia; The Eureka Co., Scranton, Pa., a division of Litton Industries and H. F. Philipsborn & Co., Chicago. Bofin^er-Kaplan Advertising Inc., Glenside, Pa. appointed to handle advertising for Shannon Air Limited, headquartered at Shannon Airport, Shannon, Ireland. Harry W. Graff Inc. appointed advertising agency for the Dale Dance Studios. Sullivan, Stauffer, Colwcll & Bayles, Inc. appointed the advertising agency for garden chemical and household pesticide products for Geigy Chemical Corp., Ardsley, N. Y. Wilson Haight & Welch, Inc., Hartford and Boston advertising agency, added two new accounts, R. C. Bigelow, Inc. and Symmons Engineering Co. Harold Walter Clark, Inc. appointed advertising and public relations agency for Kon-Kwest Manufacturing, Inc., Englewood, Colo. Venet Advertising, Union, N. J., has been named by Palco Products, Inc.. New York to promote its novelty Toys-A-Popping Caramel Corn. :^ t ^<iiyy^ out V SV et co«««^l^ad ^^^' tut® ^' "Vl V^'Aete .^^Volot ^^-^^^^ ;;,ace to .TO<ai •T'^lWtKjS "/^ OtV ®^V\>V^^ 01 icts co' tWe loo^ J"^ *^ r^ /^ ^^S ■^^'v^^-^^^' ^ u ,a^ jM itiA/ JL" / ..^' <ifj^ou A ad tJiff touc/i You'd be aware constantly of your audience's pulse ... the likes . . . dislikes . . . praise . . . brickbats. More important than being aware, however, is your effort to seek this information through a weekly half-hour program, the first such series in television. Now in its fourth season, "Let Me Speak To the Manager" serves many purposes, not the least of which is a rapport between WFAA AM FM TV (through General Manager Mike Shapiro) and more than 2,000,000 North Texans, who have found someone to listen to their broadcast problems and to attempt a solution. This is the kind of public service that puts the stamp of Quality into a station's image. r^^S£. WFAA-TV The Quality Station serving the Dallas-Fort Worth Market ABC, Channel 8. Communications Center / Broadcast Services of The Dallas Morning News/Represented by Edward Retry & Co Inc lovembcr 9, 1964 51