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Vic Piano Associates, Inc. appointed as national representative for WHCQ Spartanburg, S.C. and WJMY-TV Detroit, Mich.
Frederick W. Smith appointed national representative for WLIR-FM Garden City, New York.
Advertising Campaigns , Announced by Old London
I A large and concentrated fall
■ winter television advertising pro
■ gram for snack foods has been iniI tiated by Old London Foods, Inc. ■ An additional print media campaign
will bolster the firm's selling activities for its Melba Toast products.
This fall. Old London is participating sponsor in Dennis The Menace. Old London, who pioneered in the use of network television for snack foods over five years ago, will augment its network efforts with spot-television in selected markets. Commercials for the market-by-market campaign are a combination of animation and live action sequences.
The tv campaign schedule is concentrated in the peak buying weeks for snack foods which extend through the holiday season. Virtually all snack items in the Old London line — including "dipsy doodles," "corn doodles," '"cheez doodles," "pretz-L nug•gets" and "cheez waffles" — are 'slated for this inclusive advertising program, the biggest in the company's three decade history. ' The advertising agency for Old London is Richard K. Manoff, Inc. and Robert W. Bloch Public Rela'tions is the firm's PR-publicity representative.
TV Station Elects Board of Directors
Capital Broadcasting Co., owner of the license to open a new tv station in the Washington, D.C. area, WDCA, has announced the election of the board of directors ifor the corporation. They are: Mil'ton Grant, president; Walter Kay, vice president; A. Dana Hodgdon, Edward Memone, Dr. Robert Williams and Frederick Siman.
Grant will be general manager of the new tv station. Walter Kay will serve as executive vice president in charge of sales.
YEAR AFTER YEAR
A LEADER
Hit Central New York's rich 24 counties with commercials delivered by WSYR-TV — the leader in the market year after year. It's importa)tt to use the leading station in a market that has :
• Population of 2,508,700
• Buying Power — $5,^3^,133,000
• Total Homes— 740,870
• TV Homes— 689,800
• Retail Sales — $3,273,465,000
• Food Sales — $789,846,000
• Drug Sales — $94,327,000
(Market Data Source— SRDS. Jan/61,)
VS^SYR-TV DOMINATES
. . . because of SEVEN YEARS of UNBROKEN
LEADERSHIP in the market, in ARB REPORTS.
NUMBER ONE in HOMES
DELIVERED . . . *20 PER
CENT over Station No. 2 . . .
*65 PER CENT over
Station No. 3.
'AHB for March. !!i6i. Sign-on to Sign-off, Monday thru Sunday.
Get the Full Storn from HARRINGTON, RIGHTER & PARSONS
November 9, 1964
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