Sponsor (Oct-Dec 1964)

WE'VE MOVED 25 WEST 45th STREET NEW YORK CITY, 10036 212 581-4200 EDITORIAL AND ADVERTISING OFFICES THE CHA.I^rGIN'O SCEISIE CTV and Affiliates Hold Successful Fall Meeting The first regular meeting under the new two-year agreement signed recently between 1 1 Canadian television stations and CTV Television Network, was held at Toronto's Royal York Hotel. Spcnce Caldwell, CTV president, as chairman, welcomed Don Jamieson, president of the Canadian Association of Broadcasters and vice president of CJON-TV Newfoundland, to the meeting as CTV network's latest affiliate member. Other stations represented at the meeting were CHAN-TV Vancouver, CFCN-TV Calgary, CFRN Edmonton, CHRE/CHAB Regina-Moose Jaw C J AY-TV Winnipeg, CJOHTV Ottawa, CFTO-TV Toronto, CKCO-TV Kichener, CFCF-TV Montreal and CJCH-TV Halifax. Michael Hind-Smith, CTV vice president, programing, reported that the 1964-65 network schedule is believed to be the strongest and most diversified that CTV has ever had. This season's schedule breaks down to 15.2 percent comedy, 10 percent family and adventure, 10 percent drama, 9 percent news and 25.3 percent women's daytime programs. Sports, documentary, public affairs and audience participation programs each account for 7.6 percent of CTV's schedule. The first BBM survey of the new season places five CTV programs in the top ten of Canadian television programs: Bewitched (third). Littlest Hobo (fifth), Andy Griffith (sixth), McH ale's Navy (eighth) and Flipper (ninth). PRB-Minda Associates To Form Joint Venture The Public Relations Board, Inc., Chicago and New York City public relations agency, has announced the formation of The Public Relations Board-Minda Associates, Minneapolis, Minn. Lee Schooler, president of PRB, said that the new organization can offer Twin City firms the facilities and services of a national public relations firm, plus the advantage of day-to-day account servicing by a Minneapolis-based agency. The Public Relations Board-Minda Associates reports they will provide companies requiring a national pubMc relations program with comprehensive and detailed coverage that normally would be economically impractical. Radio and television will be utilized approximately 15 percent of the time in conjunction with public relations campaigns and represent a "vital element" in communications in an area of a "monopoly press," according to Minda. PCS Film Productions Makes Bissell Newsfilm Last Day At The Fair, a oneminute newsfilm summarizing the closing of the New York World's Fair, has been produced by PCS Film Productions. Sponsored by the Bissell Co., through its public relations agency : Ruder & Finn, Inc., the newsfilm shows Bissell shampoo masters be i ing used to "clean-up" the fair be • fore its closing for 1964. Also seen in the film — which is , a 16 mm., black and white silent production, with accompanying script — are final-day shots taken at the Festival '64 restaurant, Clairol Pavilion, House of Japan and Parker Pen Pavilion. The newsfilm was distributed to ' 200 major market tv stations ; throughout the United States for use on locally-emanating news shows. PCS Film Productions is a divi , sion of Planned Communication Services, which specializes in massmedia publicity distribution. Teleradio Bows With PR Teleradio Public Relations has been formed as a division of Teleradio Advertising Corp., it was announced by Winton E. Hanson, president. Headquartered at 519 8th Ave., New York, the corpora , tion, handling Castro convertibles' advertising with an annual billing of well over two million dollars, now has complete facilities for public , relations, publicity and promotion; radio and television studio facilities for production along with its complete advertising services. ' Grayce Aime Jaymes, who con ' ducts a syndicated radio show. For 54 SPONSOR V