Sponsor (Oct-Dec 1964)

Leonard Pillans. General Manager 7-Up Bottling Corporation Clients buy KNUZ Houston's Station KNUZ programs to the audience we want to reach— the teenagers and young adults. Our continuous saturation program is beamed at the younger audience. The result? A steady increase in business — most satistying. Jyt<yv<^^^ (hU: -^i^c..,^ HOUSTON'S 24H0UR MUSIC AND NEWS Notionol Reps.: ..-^a^...^ THE KATZ AGENCY,iNc New York • Chicogo • Detroit • Atlonto • St. Louis • Son Froncisco • Los Angeles • Dallas In Houston: Call DAVE MORRIS JA 3-2581 56 THE CHAINTGING SCENE Thomas Taylor Joins Sindlinger Research Thomas A. Taylor, a specialist in television, radio and broadcast sales for 18 years, joins the Sindlinger & Co., Inc., national research organization as vice president and director of broadcast services. Albert E. Sindlinger, president of the computer-based market and media research firm, said Taylor's appointment is effective immediately. Sindlinger explained addition of Tom Taylor to the executive staff "is the result of a steady and continuing demand from broadcast and advertising clients for professional servicing as media research becomes more computerized." Baker Selected Managing Director Station Representatives Assn. has announced that the Board of Directors selected Hastings W. Baker as managing director of SRA to fill the vacancy of the resignation of Lawrence Webb, who is now vicepresident and general manager of Station KRLA in Pasadena, Calif. Baker for a number of years was secretary and treasurer, and a member of the Board of Directors of Beaunit Corp., as well as treasurer and a member of the Board of Directors of Tyrex, Inc., an association of chemical fiber companies. Most recently Baker held a high executive position with the 20th Century Fox Corp. Alspaugh Appointed to RAB Board James M. Alspaugh, executive vice president of H-R Representatives, Inc., has been elected to serve on the Radio Advertising Bureau's board of directors for a term of two years. A 20-year veteran of radio broadcasting and station representation, Alspaugh was also recently appointed to the Trade Practices Committee of the Station Representatives Assn. and is an active International Radio and Television Society committeeman. GILLS BEGINS PUSH The James G. Gill Co., coffee roasters and packagers, has introduced its 1964-65 advertising campaign. The program is designed to dramatically demonstrate the flavor and economy of Gill's coffee with the theme "Flavor so Big you can't miss it, economy so Big you get up to 24 more cups per pound." The advertising program is tv oriented but supplemented with frequent color newspaper insertions. I Script House for Television Movies Is Formed in West With seven scripts already in the works, Bardena Associates, a new i company "for purchasing and dev eloping film properties for motion ^' pictures and television" has been formed on the West Coast. Pointing out that more than $100,000 has been invested for film properties to date, the firm is the brain-child of Richard C. Meyer, veteran film editor turned producer, in association with Robert Nagy, San Francisco financier. Among the authors in the Bardena stable are Eugene Burdick and , Jesse Lasky, Jr. Pointing out that the firm is es ! sentially a clearing house for new • properties, Meyer declared, "Already we have drawn great atten ■ tion from the studios, independent producers and the networks seeking information about the properties we purchased and are developing." NAB Legal Department Announces Appointments i Vincent T. Wasilewski, executive vice president of the National Assn. of Broadcasters, announced the appointment of Gordon C. Coffman and Kenneth W. Gross to the National Assn. of Broadcaster's legal department. The two men will work under NAB's General Counsel Douglas A. Anello. SPONSOR