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Detroit Retail Business Good Despite Strike
Retail sales in Detroit continue well ahead of last year despite the newspaper strike which is now approaching the end of its fourth month. George Duff, general manager of the Retail Merchants Assn., points out the larger stores have increased their radio and television expenditures as a result of the strike.
Duff adds that the smaller stores which rely on newspaper ads are ■probably feeling the effect."
Du Pont Buys Sponsorship In NBC Prime Time Shows
The E. I. Du Pont dc Nemours and Co. Inc. has purchased sponsorship in four prime-time programs for 1964-65 it was announced today by Don Durgin, vice president, television network sales, NBC.
The programs are The Alfred Hitchcock Hour, The Jack Paar Program, The Virginian ami Saturday Niglit at the Movies.
The Du Pont order was placed through N. W. Ayer & Son.
ANA Committee Studies Premium Promotions
The sales promotion committee inf the Assn. of National Advertisers has named William S. Lawson, supervisor of sales promotional services for the Nestle Co., as chairman of a special subcommittee to survey and analyze the use of premium promotions withlin ANA member companies. Lawson, who has been with Nestle for the past 19 years, brings to this project a wealth of practical experience in the use of premiums.
Creo-Terpin Syrup Returns to Network
Creo-Terpin cough syrup, product of the Denver Chemical Manufacturing Co., Inc., Stamford, Conn., has returned to network radio advertising. Sponsorship in Art Linkletter's House Party on the CBS Radio Network will be Creo-Terpin's major advertising medium.
The order was placed through Kastor, Hilton, Chesley, Clifford ^& Atherton, Inc., New York.
November 16, 1964
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WILCOX PUTS THEM ON ... to tind out what's new with Madame Nhu . . .whether Dick Gregory thinks he has a right to he uncivil . . .why Justice Douglas married his 23-year old secretary. In San Francisco, KCBS Radio listeners quiz the men and women who make the headlines on KCBS A'^'Vi.y Conference. Moderators Fred Wilcox. Fred Goerner, and their daily News Conference celebrity field phoned questions with wit and dexterity. This kind of two-way radio is aimed at adults, and it hits its mark by delivering quality response to advertisers. For proof, see our survey in depth.
GOERNER TAKES THEM OFF
. . . for an all-afternoon excursion into everything that's new , interesting and significant. A man of boundless curiosity, Fred Goerner guides listeners through new worlds. KCBS Spectrum 74 is one-stop listening for armchair explorers. Goerner (with co-hosts Fred Wilcox, Helen Bentley) leads expeditions into the worlds of science, medicine, travel, history, fiction, fashion. These are the listeners: the higher income, higher spending, higher educated families in Northern California. Ask for details.
Foreground programming molds opinions, delivers adult response. In San Francisco, the talk of the town is the buy of the town. IfQRS RADIO
A CBS Owned Station represented by CBS Radio Spot Sates.