Sponsor (Oct-Dec 1964)

Record Details:

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PGW SHIFTS QUARTERS Peters, Griffin, Woodward, Inc., opened new San Francisco offices in the International Building at St. Mary's Square. The move gives the pioneer station representative 75 percent more space. The modern and functional PGW facilities are located in Suite 1202. On the left is Curt Curtis, general manager of XLSTV, and on the right is Taylor Rhodes, vice president in charge of radio-tv, Erwin WaseyRuthrauff & Ryan, Inc. Commercial Cost Control And Techniques Studied Tv commercial production experts from advertiser, agency and producer organizations will address the Workshop on "What Every Advertising Man Should Know about Tv Commercial Production." sponsored by the Assn. of National Advertisers to be held on Nov. 24, at the MPO Videotronics Studio in New York. The rising costs of television ' production, plus the need for adI vertisers to increase the efficiency of their efforts in order to meet 1 the highly competitive nature of • business today, are factors which jmake this workshop especially timely. I The workshop will feature pracItical ideas and demonstrations provided by leading advertisers, agencies and producers to illustrate the control of cost elements, how to gain maximum benefits from coordination among agency, advertiser and producer functions and a step-by-step rundown on the methods and techniques used in tv commercial production today. H-R Headquarters Moves To Fifth Avenue Location H-R has moved to new headquarters at 277 Park Ave. They are now located on the fifth floor of the Chemical Bank Building, across from the Union Carbide between 47th and 48th Streets. November 16, 1964 ^•"6' rl-S6' 'Hg ^^ ^^^ large economy-size ^°°^jjn3 roUfT ion Son ^°'*'""d ^"d ^^ '" f^' Kou, ^^d Washington count^^^.. ''^ood '^'•'^^t^P^"^'TH;sing'^' ^^^t,o,''^yyear-allyoursw.tha ^^^, l^eans '^' 'f you're a salt-s^" ^,,| ^'Q J! ''^caroni or soup or cere^^;;' 5t3 qOO' S.J^/^ne Of the nation's /nf/^^;^' •^^"N-TV in Portland. 0^ '"^'^f^lNo'l^^^NTED NATIONALLY ^^ ''"^N. R.GHTER & PARSON irjc 59