Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000462
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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WE'VE MOVED. 25 WEST 45fh STREET NEW YORK CITY, 10036 212 581-4200 EDITOklAL AND ADVERTISING OFFICES SPONSOR SPOTLIGHT Peter L. Klinge joined the research-promotion staff of the Katz Agency, Inc. He was previously associated with McCann-Erickson, Inc. as a buyer, Times-Mirror Co., in the research-promotion department and J. J. Lane Advertising. John E. Frank.s appointed to the New York staff of Harrington, Righter & Parsons, Inc., as an account executive. Jay Walters appointed vice president and Chicago sales manager of Harrington, Righter & Parsons, Inc. TV MEDIA Douglas Trenner appointed an account executive in WOR-TV sales, New York. Robert E. Rice and Richard Deitsch appointed general sales manager and local sales manager of WSEE-TV Erie, Pa. RADIO MEDIA Donald J. Trageser elected a director of the Mass. Broadcasters Assn. He is vice president of CBS Radio and general manager of WEEI Boston, Mass. Robert J. Foley, Sr. appointed general manager of WNUW New Albany, Ind. Ed Browning appointed sales manager for WFMV-FM Richmond, Va. Jack Baker added to the sales staff of WIP Philadelphia, Pa. ^ -^i 1 . Peter Klinge Don Higley Mark Stacey appointed to the news staff of KFMB San Diego. SYNDICATION & SERVICES Don L. Higley appointed to the production staff of the Fred A. Niles Communications Centers, Inc., Chi ■. cago, New York, Hollywood. Robert Craver appointed manager of MGM Telestudios' newlycreated mobile facilities division. Michael J. Gould appointed central division of MGM-TV. Edward R. Scannell added to the executive sales staff, handling the midwestern states for Triangle Program Sales. His headquarters will !■ be in Chicago. Dan Enright appointed director of International Production at Screen Gems, Inc., New York. Berton Dulce appointed research director of the Institute for Motiva , tional Research. He was formerly senior project director in the Survey Research Div. of the Audits & Surveys Co., before coming to the Institute as study director. Joan M. Lycknell, Sid R. Hecht, Kent Lane and Ted Liss appointed general manager, sales manager and ; producer-salesmen, respectively for , VPI of Illinois, Inc., Evanston, 111. Robert Rice Richard Deitsch 62 John Franks