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THE NATIONAL WEEKLY OF TV A RADIO ADVERTISING
I
NOVEMBER 23, 1964
PRICE 40c
Iw many sells per multi-product commercial .
Esvision and the late-night viewer
pcialized radio rep can ease timebuyer's load
27 32 40
S 1964
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Seven ^rts ' Volume O vs.
Prime Time JPrognunming
4:-weeh A.H.B. rating study
OH NBC affiliate KVOO-TViii Tulsa proves:
Seven Arts' Volume 9 Features vs. CBS and ABC Programming
Sept. 11, Friday, 8:30-10 P.M.
Seven Arts' "MA & PA KETTLE" (KVOO-TV)
Lawbreaker, Alfred Hitchcock CBS (KOTV)
Price is Right, Boxing, iVlake That Spare ABC (KTUL-TV)
Sept. 14, Monday, 6:30-8:30 P.M.
SEVEN Arts' "THUNDER BAY" (KVOO-TV)
starring James Stewart
To Tell The Truth, I've Got A Secret, Summer Replacement Show,
Danny Thomas CBS (KOTV)
Opening Night: Voyage To The Bottom Of The Sea,
No Time For Sergeants, Wendy And Me ABC (KTUL-TV)
Sept. 21, Monday, 6:30-8:30 P.M.
Seven Arts' "FRANCIS JOINS THE WACS" (KVOO-TV)
To Tell The Truth, I've Got A Secret, Andy Griffith Show,
Lucille Ball CBS (KOTV)
Voyage To The Bottom Of The Sea, No Time For Sergeants,
Wendy And Me ABC (KTUL-TV) 13
Sept. 28, Monday, 6:30-8:30 P.M.
Seven Arts' "THE WORLD IN HIS ARMS" (KVOO-TV)
starring Gregory Peck
To Tell The Truth, I've Got A Secret, Andy Griffith Show,
Lucille Ball CBS (KOTV)
Voyage To The Bottom Of The Sea, No Time For Sergeants, Wendy And Me ABC (KTUL-TV)
ogramming
RATING
SHARE
29
63%
10
22%
7
15%
18
36%
14
28%
18
36%
20
37%
21
39%
13
24%
19
35%
22
41%
13
24%
1 . Seven Arts features can more than hold their own against the best prime time programming
2. Theatrical Boxoffice Success = Big TV Ratings
(ex. The "Francis" — The Talking Mule and "Ma and Pa Kettle" feature film series)
Four features from Seven Arts' Volume 9 were selected for this unique prime time rating study: "Ma & Pa Kettle" telecast on September 1 1 ; "Thunder Bay" shown on
September 14; "Francis Joins The WACS" on September 21 and "The World In His Arms" on September 28.
The three Monday night prime time tests began on Monday, September 14, with the debut of KVOO-TV's "Movie Two." For the past year, KVOO-TV inserted their own movie in the 6:30 Monday night period, under the title of "Movie Special," using Seven Arts' features. Starting this year, the Station is featuring a new movie each week, on Monday night, for 52 weeks — no repeats.
If your Station is not one of the 36 which have already acquired the 215 Universal/ Seven Arts "Films of the 50's" in Volume 9, we suggest you contact your Seven Arts representative immediately.
Se^enjLrts
ASSOCIATED CORP.
A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD
NEW YORK: 200 Park Avenue, YUkon 6.1717
CHICAGO: 4630 Estes, Lincolnwood, III., ORchard 4-5105
DALLAS: 5511 Royal Crest Drive, EMerson 3-7331
LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif .STate 8-8276
TORONTO, ONTARIO: 11 Adelaide St. West, EMpire 4-7193
For list ol TV stations programming Seven Arts' "Films of the 50's' see Third Cover SRDS (Spot TV Rates and Data)