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Chemical
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Privilege Cards enable all 500,000 depositors at Chemical New York to cash — without delay — any check up to $50 for special accounts and any check up to $100 for regular accounts.
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whereas other banks usually require further identification. Chemical New York claims it is the first bank to issue a privilege card "across the board to everyone."
(The Bank of Nova Scotia — a Canadian bank — has a courtesy card that does require further identification, but it is only issued after the customer has applied for it and his account has been checked.)
Through Eric Younger, account supervisor on the Chemical New York account at Benton & Bowles, research was conducted on the services of other banks. Says Younger: "Chemical is the only one we know of in New York state offering a privilege card service to everyone, and we feel this is also true throughout the banking industry. In the past Chemical New York offered cards to v.i.p.'s as did the other banks, issuing such cards to 30,000 depositors. Now all 500,000 can obtain them." The claim of "first" or "only" is not incorporated into any advertising, however.
(The Chemical Bank of New York Trust Co., founded in 1824, has assests totaling more than $6 billion. The bank maintains offices in the five boroughs of New York, Nassau and Westchester, as well as a branch office in London and other representative offices in major marketing centers of the world. Its correspondents throughout America and abroad have a total of 50,000 offices.) ♦
Chemical Bank New York says it's the only bank to issue a privilege card "across the board" to every depositor in good standing. Tv commercials, accounting for over half of the quarter million dollar ad budget, feature a friendly bank teller and the slogan "I'll cash your check even if I don't know you."