Sponsor (Oct-Dec 1964)

THE CHA.NGIIsra SCISINE Four-Day NBC Sales Over $10 Million llllllllllliNlllllllllllllllllllllllllllllIIMIIIIIIIIIIIinilllllllllll Illllllilllllllllllllllllllllll !iril||||;|i;| PRODUCERS HONORED A total of $10,200,000 in sales was recorded during the four selling days of election week by NBC"TV, it was announced by Don Durgin, vice president, Television Network Sales. NBC. The total represents both nighttime and daytime purchases. Advertisers (and their agencies) purchasing sponsorship in the NBC-TV nighttime schedule are: The Nestle Co. (Leo Burnett) in T/ie Andy Williams Show, Mr. Novak. The Virginian, Wednesday Night at the Movies, Daniel Boone, Flipper and Saturday Night at the Movies. B. F. Goodrich Co. (Batten, Barton, Durstine & Osborn) in The Andy Williams Show, in a virtual sold-out position. The Mennen Co. (Grey Adv.) purchased sponsorship in six nighttime programs and also in three upcoming NBC news actuality specials. Wolverine Shoe & Tanning Corp. (MacManus, John & Adams) in four prime-time programs. Lehn & Fink (Geyer, Morey & Ballard) in 15 prime-time programs. The Colgate-Palmolive Co. in 1 1 prime-time programs. Bristol Myers (Young & Rubicam) in seven nighttime shows and also in two NBC news actualities. Other advertisers include The Maybelline Co. (Post-Keyes) in five programs, and Sherwin Williams Co. in seven programs (Griswold-Eshelman). In the NBC-TV daytime schedule, the following sponsorship purchases were recorded: The Colgate-Palmolive Co. (Ted Bates Co.) half sponsorship in The Doctors through the first and second quarters. The Lipton Co. (Young and Rubicam) in Concentration and Let's Make a Deal. Warner Lambert (J. Walter Thompson) in You Don't Say and The Match Game. Edward Dalton Co. (Ogilvy, Benson & Mather) in Concentration and Jeopardy. DANNY THOMAS IN NEW DUTCH MASTER SPOTS The two producers of the television special, "Sophia Loren in Rome," were decorated by the Italian Government in a shipboard ceremony. Two medallions, in recognition of "their special and meritorious contributions to Italian American friendship," were presented to Norman Baer and Philip D'Antonio by Minister Vittorio C. di Montezimolo, Consul General of Italy in New York. The award ceremony took place aboard the Italian Line's S. S. Cristoforo Columbo after the premiere screening of the hour-long color television show which was aired over the ABC Television Network. An appropriately costumed Danny Thomas demonstrates bigger-than-life wares for Dutch Masters in a new series of commercials which premiered Nov. 13 on the comedian's NBC-TV series. Slated for five weeks, the spots show a specially constructed 20-foot cigar box. The box has a lid 10 feet high and contains huge dummy cigars of corresponding length. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin Lehn & Fink (Geyer, Morey & Ballard) in Concentration, Moment of Truth (premiering Jan. 4, 1965). Pharmaco (N.W. Ayer) in Make Room for Daddy. Foster-Milburn (Street and Finney) in Concentration and Jeopardy. Included in the sales, as previously announced, was the purchase of one-sixth sponsorship on the American League games by the Chrysler Corp., which joins the Institute of Life Insurance and The Firestone & Rubber Co. in sponsorship of the games. The agency for Chrysler was Young and Rubicam and for Institute of Life Insurance was J. Walter Thompson. Los Angeles Agency Celebrates Milestone A Los Angeles agency celebrated a twin milestone — marking its 20th birthday and the doubling of its size in the past year. Actual growth of the Martin R. Klitten Co. since last year has been two times in billings but three times in staff, the agency said. The Klitten Agency has recently been appointed by several advertisers with plus-$ 100,000 annual budgets. Earlier this year, Greer Hydraulics, Inc.. moved its advertis I ing, sales promotion and public re I lations-publicity assignment to the I 50 SPONSOR