Sponsor (Oct-Dec 1964)

5r Clitten company. A month ago it vas IMC Magnetics Corp., an elccronics-aerospace components maksr with plants in Cahfornia. Ari;ona. New York and New Hamphire. In October came word of he agency's appointment by Inernational Electronic Research r'orp., whose four divisions in Jouthern California manufacture neat dissipating devices for electron pbes and semi-conductors, power upplies, aerospace communications md other products. lERC is a subidiary of Dynamics Corp. of America, New York. Two Chicago Agencies Announce Plans To Merge Two of Chicago's best known idvertising agencies, Earle Ludgin i Co. and MacFarland, Aveyard fc Co., have announced their inentions to merge. RADIO-TV WOMEN HOLD MEETING Earle Ludgin Hays MacFarland I In a joint announcement by iEarle Ludgin, chairman of the 37lyear-old firm bearing his name, and |Hays MacFarland, chairman of MacFarland, Aveyard which he founded 35 years ago, the two executives said that plans are now ,being completed to effect a merger of the firms to take effect on Jan. 1, 1965. Plans have not as yet been completed regarding the physical location in Chicago of the new agency. Presently, Earle Ludgin & Co. is located at 121 West Wacker Drive. MacFarland, Aveyard is situated at 333 North Michigan Ave. The combined agency will be known as Earle Ludgin & Co. Call Letter Change Lj KSWI Radio Council Bluffs, la. flhas changed its call letters to KRCB. Studios are located at 546 Mynster St., Council Bluffs. Tricks and treats were in order as the brand new North Star (Minnesota) chapter of American Women of Radio and Television held its first official meeting, October 31, in Duluth, Minn. Among the tricks was a before dinner get-acquainted session which involved goodie-bartering by (among others) left to right: Don Mason and Lee Vann of the Chun King Corp.; Eleanor Sandberg, WOSM-TV Duluth and chapter president Billi Haeberle, WCCO-TV Minneapolis. Among the treats, Vann's afterdinner presentation on Chun King's advertising program to illustrate the meeting's central theme, "Daring." Rep Appointments Harold H. Segal & Co. named New England Sales Representative for WJTO Radio Bath, Me. The Katz Agency, Inc. named representative for WSBT-AM-TV South Bend. Ind. Grant Webb and Co. named exclusive national sales representative for WFYI Mineola, Long Island, N.Y. Weed and Co. will represent CKPM Ottawa, Ont. in the United States. Blair Television will represent WBTW-TV Florence, S. C. exclusively on a national basis. Gardner Advertising Makes Staff Changes Gardner Advertising Company has announced the following staff additions and changes: Robert H. Bolte, formerly with William Esty Co., assistant media buyer, New York. Frances M. Flentge, formerly with Procter & Gamble, market research analyst. New York. John Henry Urban, formerly with Richard K. Manoff, market research analyst, New York. Ralph Franklin, research supervisor, promoted to associate research director in charge of the marketing research section, St. Louis. Ralph Hartnagel, account executive, transferred to creative division as premium and promotion supervisor on all accounts, St. Louis. Martin Berutti and Richard Tucker, senior analysts, promoted to marketing research supervisors, St. Louis. Sau Sea Shrimp Cocktail Launches Radio Drive Sau Sea Foods Co. is launching its most ambitious spot radio campaign in its history to boost its product, "Sau Sea Shrimp Cocktail," through the Thanksgiving, Christmas and New Year holiday seasons. The campaign, created by by Smith/Greenland, will feature live copy for announcers in as many as 50 spots per week. The stations and markets to be covered include WOR, WPAT and WNEW in New York City, WIND and WGN in Chicago, WSYR in Syracuse, WGY in the Albany, Schenectady, Troy area and WEZE and WBZ in Boston. November 23, 1964 51