Sponsor (Oct-Dec 1964)

Record Details:

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sr Agency Appointments J. Walter Thompson, Chicago )ffice, named advertising agency or all Chun King brand food prodicts. McManiis John and Adams /linneapolis, will continue to hanIle the Wilderness brand of wild ice and Jcno's Italian foods of he Northland Div. of Chun King Torp. Harry W. Graff appointed to landle radio and television for Reaxaciszor Inc., manufacturers of lectronic muscle toning units. Wilson, Haight & Welch, Inc., -lartford and Boston advertising igency has added two accounts, ?.. C. Bigelow, Inc., Norwalk, Tonn. and Symmons Engineering "o., Boston, Mass. Robert Otto-Intam, Inc., New fork, international advertising and narketing agency, has been aplointed by Banco Popular de 'uerto Rico to handle advertising or its New York offices and Ineramerican Operations Departnent. Fuller & Smith & Ross appointed to handle national advertising or Heineken Imported Holland 3eer, as well as Queen Anne, St. Leger and Something Special Scotches, Old Gentry Gin, Hcidsieck Dry Monopolc Champagnes and various imported French wines. Kudner Agency, Inc., awarded the Otis Elevator Co. advertising account. Henry R. Turnbull, inc., appointed agency for the Heritage Furniture Co. Institute of Broadcasting Elects Henry C. Rogers Henry C. Rogers, business manager of the WWJ stations in Detroit, was elected president of the Institute of Broadcasting Management (IBFM) at the organization's Fourth Annual Conference in Detroit. Formed for the purpose of exploring and resolving a wide range of common fiscal problems confronting the American broadcaster, the IBFM is comprised of top financial personnel in broadcasting and related industries. The recent Detroit conference was attended by more than 150 key fiscal executives from radio and television stations throughout the United States and Canada. AGENCY HEAD, CIVIC LEADER HONORED Dr. Charles H. Sandage (left), professor of advertising and head of the Department of Advertising, University of Illinois at Urbana, and Earle Ludgin (right), chairman of the board of Earle Ludgin & Co. advertising, are shown wearing the custom-made mortarboards they were awarded at a dinner sponsored by the Central Region of the American Assn. of Advertising Agencies in Chicago. Congratulating the two men, who were honored for their role in the founding and development of the Four A's Agency-Educator Committee which sponsors a cooperative program between advertising and education, is Marlen R. Loehrke (center), vice president, Foote, Cone & Belding and co-chairman of the Central Region Agency-Educator Committee. dizzy pace ^the Tvrifl Cities > -X / lip W' IN AUDIENCE July-Aug. to Sept.-Oct., 8 a.m. to 6 p.m.. Men. thru Fri. Hooper Survey. Submitted as estimate only, not exact measurement. November 23, 1964 55