Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000606
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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WWDG radio salutes Washington's finesl Milton L. Klsberj,', personable president of Drug Fair, modestly relates ai incredible success story of the phenomenal rise of Drug Fair in the Washingtoi D.C. area from a one-store operation in 1938 to over a $50,000,000 corporatioi of 81 stores in 1961. Drug Fair, one of the fastest growing drug chains in th' country, attributes much of its success and growth to the effectiveness c local radio promotion. WWDC, '7/ie slalion thai keeps people in mind", i pleased to have been an important cog in the wheel of good fortune that ha contributed to the success of Drug Fair and has made their catchy mott' a household phrase: ''Don I say Drug Store —say Drug Fair— there's a Big Difference.'' I iMiw(«r^-/>t" :r Photograph by Schonbrunn T Represented nationally by John Blair 4 Company WWDC RADIO WASHINGTON, D.C. S BLAIR GROUP PLAN MEMBEI