Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000624
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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y|.|i|ip)Ui]JH:|||'J-ii|'j'l^*l'l'''l-*'*^^^^f WKZO-TV MARKET COVERAGE AREA • NCS '61 Rating projeciions are estimates only, subject to any dejects and limitations of source material and methods, and may or may not be accurate measurements of true audiences. RADIO WKZO KALAMAZOO-BATTLE CREEK WJEF GRAND RAPIDS WJFM GRAND RAPIDS-KALAMAZOO WWTV-FM CAOILUC TELEVISION WKZO-TV GRAND RAPIOS-KALAMAZOO WWTV/ CADILLAC-TRAVERSE CITY /WWUP-TV SAULT STE. MARIE KOIN-TV/ LINCOLN. NEBRASKA /KfilN-TV GRAND ISLAND, NEB. BUT... WKZO-TV's Ratings Reach Highest in Greater Western Michigan! Advertisers get off the ground in a big way via WKZO-TV — most-watched Michigan station outside Detroit. Here's how NSI (July, '64) measures our ascent of the viewing heights : • 9 a.m. -midnight. Sunday — Saturday, WKZO-TV has the jump on Station "B" by 29% more homes. • 7 :30 p.m.-l 1 p.m., Sunday — Saturday, WKZO-TV really soars — scores with 53% more viewers than Station "B." • 9 a.m. noon, Monday — Friday, WKZO-TV scales the heights with 166% more viewers than Station "B." Before you leap, look to your Avery-Knodel man and high-flying WKZO-TV! And if you want all the rest of upstate Michigan zvortli hazing, add WWTV /WWUP-TV, Cadillac-Saidt Ste. Marie, to your WKZO-TV schedule. ^A 350-fonnder does it regidarly at Marineland, Fla. "WKZO-TV 100,000 WATTS • CHANNEL 3 • 1000' TOWER Studios in Both Kalamazoo and Grand Rapids For Greater Western Michigan Avery-Knodel, Inc., Exc/usiVc Nalional Represenlalives I 28 SPONSOR