Sponsor (Oct-Dec 1964)

YEAR AFTER YEAR A LEADER Hit Central New York's rich 21 counties with commercials delivered by WSYR-TV^ — tlir liiulir in titr maihil !i<(ii (iftir iinir. It's iiiipiirtaiil to use the leadintr station in a market that has: • Pnfmlation of 2,r>OS,T0O • llnt/inrj Power — SS.i.li. ISS.noo • TninI Homes — 7iO,S~0 . TV Homes— esn.SOO • lietttil Sales — f.1,27.i,it!ri,nn0 • Food Sales — $78S.Si6,000 • Dnni Sales — $0.',,:iJ7,000 IMarktt Data Sourer— SRPS. Jan/Si) ^VSYR-TV DOMINATES . . . bc-c,iu'.< ol Sl'A i;\ MvMiS i.l INHHOKKN I.EADEHSIIII' in the market, in Alili UEI'OHTS. M'MBKR C.VK m llOMKS DEI.IVEKKI) . . . '21) PER ("ENT ()\'eT Station No. 2 . . . •65 PEH CENT over Station No. .3. •ARH for Marrh. tiHt. Sign WSYR'TV HM'ijuMn'iim _' Plus WSYE-TV channel 18 ELMIRA, N. Y. MOVING? Be sure to let us know your new address at least six weeks in advance. And please enclose a complete address label from one of your recent issues. SPONSOR Ojibway Building Duluth, Minn. 55802 V\^RCB-TV CHATTANOOGA I^BS CALENDAR PROVEN SUPERIORITY IN HOMES DELIVERED! RUST CRAFT STATION DECEMBER Du Mont TV Network Alumni annual reunion, Hotel Elysce, New York, (7). Hollywood Advertising Club luncheon, Hollywood Roosevelt Hotel, Hollywood (7). Los Angeles Advertising Club luncheon, Statler-Hilton, Los Angeles, CaHf. (8). American College of Radio Arts, Crafts and Sciences fourth annual awards program, Conrad Hilton Hotel, Chicago, 111. (9). American Women in Radio and Television Inc., New York City chapter, annual Christmas party for the benefit of the United Nations Children's Fund, United Nations, West Terrace, New York (9). National Assn. of Broadcasters, Tv Code Review Board meeting, Washington, D.C. (9-10). Art Directors Club of Los Angeles awards luncheon, StatlerHilton Hotel, Los Angeles (10). Broadcasting Executives Club, Christmas party, "Jingle Ball," Sheraton Plaza Hotel, Boston, Mass. (17). American Marketing Assn. education division conference, Chicago (28-29). JANUARY American Women in Radio and Television board of directors meeting. Hilton Hotel, New York (15 17^ Retail Advertising Conference, Walter Tower Inn, Chicago, 111. (16). Federal Communications Bar Assn. annual banquet, SheratonPark, Washington (22). National Assn. of Broadcasters radio code board meeting, Los Angeles (22-23). Advertising Assn. of the West convention. World Trade Center, San Francisco (22-24). National Assn. of Broadcasters winter boards meeting, Palm Springs Riviera, Palm Springs, Calif. (25-29). Georgia Radio-Tv Institute of the Georgia Assn. of Broadcasters twentieth annual meeting, University of Georgia, Athens, Ga. (2628). South Carolina Broadcasters Assn. winter convention, Columbia, S. C. (28-30). I National Advertising Agency Network regional meeting and board of directors meeting. Guest House Motor Inn, Birmingham, Ala. (29-31). daredevil Doesn't think of himself as the reckless type at all. But he goes on taking the big risk. Clings to a habit which causes 100 deaths every day from lung cancer and which contributes to many, many more from coronary artery and respiratory diseases. Studies show that the death rate from lung cancer alone for cigarette smokers (one-pack-a-day or more) is 10 times higher than for nonsmokers. Nobody says it's easy to stop. But living that dangerously often winds up in not living at all. american cancer society iHIb SPACE CONTRIBUTED BY THE PUBLISHER 62 SPONSOR