We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
I What makes a great salesman?
In the smoke filled ballroom of the plush Waldorf Astoria, after 33 days of head to head play, Ely Culbertson won his final bid and the match to decide the number one bridge player in America. This Romanian born card player, whose mother was the daughter of a Cossack Chief and whose father was an American oil man, inventor of the Culbertson System made ten million American families contract-bridge happy and in the process, made himself a millionaire.
With delibera-te planning, psychological methods and a theatrical personality, Ely Culbertson sold contract-bridge through books, syndicated newspaper columns and radio shows. He traveled thousands of miles visiting bridge clubs and playing exhibition matches in his personalized approach to selling the Culbertson system. He founded an empire on a pack of cards and with his personal vitality, sold the world on contract-bridge.
Culbertson proudly admitted to psychological methods in selling and enjoyed greatly the theatrical personality he built to do it. The Storer stations are personal and dramatic, too. They have community vitality and excitement. Their responsible programming-keyed to specific community preferences turns more listeners and viewers into buyers. In New York, Storer's great salesman is WHN, an important station in an important market.
G)
i
STORER
HRamaisTisG coMP.is
0
lOS ANGELES
KCHS
PHIIADEIPHIA
IIIHG
CLEVELAND
HI If
NEW YORK
HHS
TOLEDO
irsP!)
DETROIT
IIIHK
MIAMI
in; US
MILWAUKEE
lyiTi-Ti'
CLEVELAND
HJIf-TI
ATLANTA
TOLEDO
irsHD-rr
DETROIT
iiJHK-rr