Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000668
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Please don't call the Governor between 7:00 and 7:30 tonight. Please try not to disturb Governor Edmund G. (Pat) Brown, at the California mansion, during the vital half hour when he is probably watching the news on KXTV, Sacramento. The Governor watches KXTV news because it includes all three elements of journalistic responsibility. Hard news collected, summarized and presented by an experienced news team. News opinion in daily station editorials geared to the problems that deeply concern the Governor and his constituents in the Valley. News analysis by the leading columnists in the nation such as Roscoe Drummond, Stewart Alsop, Marquis Childs, Evans and Novak, and eight others who give perspective to the complexities of national and international affairs. KXTV is the only station in Sacramento that offers this total concept of news programming. The other Corinthian stations in Houston, Tulsa, Indianapolis and Fort Wayne are the only stations in their cities which offer the same news concept. Unquestionably, the high regard Corinthian stations reflect for the medium, and their viewers, is a prime reason advertisers select Corinthian stations. Represented by H-R CORINTHIAN RESPONSIBILITY IN BROADCASTING ^ SACRAMENTO, KXTV ^ HOUSTON, KHOU-TV ^ INDIANAPOLIS, WISHTV ^ FORT WAYNE, WANE AM-TV ^ TULSA, KOTV