Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000687
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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& fponsar DECEMBER 14, 1964 Tlie Mary Poppins bandwagon rolls Advertisers unite with Walt Disney to sell products with direct tie-ins to musical film hit in commercials ■ It was the kind of movie event that Hollywood loves. Down Hollywood Boulevard came a score of Walt Disney cartoon characters and four dancing penguins accompanying a train from which 10,000 balloons were released in front of Grauman's Chinese Theater. Multi-colored bcember 14, 1964 spotlights waved back and forth, an English-type "pearly" band blared lively tunes, and two emcees and four tv cameras covered the arrival of Hollywood's most glittering names at the theater for a Disney-sponsored KTTV telecast. Gushed the local press the next day: ". . . so gigantic and compli 27