Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000691
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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all buys comes from New York (where C. J. LaRoche handles the Disney account), and if more money is needed to bolster a specific area, it is made available. In the radio ad area, stations are being considered not only on their audience size and composition but also on their ability to come up with promotion ideas and tie-in contests, and on their willingness to feature the music from the production — particularly as it involves the extensive cross-promotion plans with record companies for "Mary Poppins" albums and singles. The Disney organization has also produced for radio promotional use both narrated and open-end interviews with Julie Andrews and Dick Van Dyke, stars of the film. These are designed to be integrated with live questions (from cue sheets) from local deejays. There's also a full-hour promotional music spectacular with the film's musical director, Irwin Kostal, and composers Dick and Bob Sherman. Concerning the tv side, a Disney advertising executive told Sponsor; "We've proven the position we took 10 years ago — tv is an excellent medium for our advertising because it is so allied with our theatrical product." ♦ You re in Kraft Chocolates /Mary Poppins giveaway! 100.076 It's fun' To .er if ymi've wiin, just pU<;«thi> allflciicd y«-llow card agamn the "Match ami Win" Pri« Panel nt youi store's Krafl Chrxolatc. dMplay," mmLW MARY H)PP1SS' • sil' V-. >-^'-^-<CARPETBA6 FUIEBWITH mm 15.000 rj^" 85.000 Kraft Chocolates is using large-scale giveaway tie-in, backed with print ads, and is promoting "Poppins" plug through net spots on "Kraft Suspense Theater" (NBC). * «lll December 14, 1964 31