Sponsor (Oct-Dec 1964)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE CHANGIISTG SCEISTE Agency Appointments The Interpublic (iroup of Companies appointed to handle the advertising and international public relations for The Lockheed Aircraft Corp. The Fletcher Richards Co. appointed to handle the corporate advertising for Food Fair Stores, Inc. Gardner, Jones & Cowell, Chicago appointed corptorate public relations counsel for Nekoosa-Edwards Paper Co., Port Edwards, Wis. Street & Finney, Inc., New York named Canadian advertising for Dodd's Kidney Pills, product of G. T. Fulford Co. Newmark, Posner & Mitchell, Inc. will handle advertising for new products coming out of Mason, Au & Magenheimer Confectionery Mfg. Co., Inc. and for Valencia-Baxt Express Co. of New York, Boston and Miami. Albert Frank-Guenther Law, Inc. named advertising agency for James Talcott Inc. Lee/Baader & Rose, Inc. appointed to handle the account of Tokyo Wig, Inc., New York City, importers of human hair wigs, wiglets and switches. Doyle Dane Bembach and West End Brewing Co. (Utica Club Beer) announced the termination of their six-year-old relationship. Stom Advertising Inc., St. Louis, appointed agency for Midwest Footwear, Inc., Sullivan, Mo. Young & Rubicam, Chicago, ^vRD^v-Tv AUGUSTA GEORGIA'S SECOND MARKET'S I TALLEST TOWER RUST CRAFT STATION named by Armour Grocery Products Co. to handle advertising for Magic Finish, a spray sizing, just purchased from Sta-Nu Corp., Chicago. S. E. Zubrow Co., Inc., Philadelphia retained as advertising and marketing counsel by Pompeian Olive Oil Corp., of Baltimore, Md. Botsford, Constantine & McCarty, San Francisco appointed advertising agency for Avoset Co., Oakland, Calif. Bofinger-Kaplan Advertising, Inc., Glenside, Pa. has been appointed to hadle tv advertising fo rthe encyclopedia set of Educational Foundation, a division of Eastern Guild Inc. Robert E. Rolnik Associates named public relations consultants for the new Hot Line television discussion program of Talent Associates-Paramount Ltd. Automated Puppetry In Maltex Commercial A commercial produced by the Fletcher Richards Co. for Heublein's Maltex Cereal — a product more than 60 years old — may usher in the age of "automated puppetry" on tv, with computers replacing the more conventional manual control. The first step in this direction is an experimental commercial for Maltex, in which 57 simultaneous human actions in a pupp)et character are computer-controlled. For the Maltex television commercial, the required puppet actions were pre-programed into the computer. Then, by the flick of a switch, the computer literally puts the puppet through its paces — smoothly, flawlessly — as if 29 expert puppeteers were putting on a command performance for the television cameras. GODFREY SELLS BURNS CIGARS ON CBS i Philip L. Bondy, left, senior vice president, sales and marketing, for General Cigar Co., § I Inc., and Edgar M. Cullman, center, president of the major cigar producer, welcome | I Arthur Godfrey to General Cigar's offices where details were worked out for God i I frey to sell Robert Burns cigars over the national CBS radio network during the 1 i holiday season. Godfrey will be telling his more than 1,200,000 listeners of the 1 1 pleasures of smoking Robert Burns Tiparillos and Cigarillos as well as the other | i Robert Burns cigars. i ^illlllllllllllllUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIII IlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllUIIIIIIIIIIIIIIIItlllllll Illlllllllli!; 52 SPONSOR