Sponsor (Oct-Dec 1964)

Record Details:

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FROM EAST TO WEST Ollie Trittler, Blair Television's West Coast representative presents a special plaque to famed champagne music maestro, Lawrence Welk, for achieving the highest rated tv program in Central Florida. The plaque was awarded by WFTV Orlando, Fla. Broadcasting Awards Committees Named Appointment of four local committees to handle preliminary judging of various television categories of the fifth annual International Broadcasting Awards, sponsored by the Hollywood Advertising Club, were announced by judges committee chairman Don Estey, president of Tel National Advertising Agency. For Television Category ~^3 (live action, under 60 seconds), chairman Joe Swavely of Columbia Pictures Corp., has appointed as committeeman Jack Wormser, of Jack Womser Talent Agency; Jack Hastings, Leo Burnett Co.; Paul Willis, The Carnation Co.; Ted Getz, Film Fair Inc.; and Don Schwab, BBD&O. Television Category #3-B — chairman Robert C. Mack, Unicorn Productions; committeemen: Jim Baer, BBD&O; Jay Joseph, Jay Joseph Agency; Chuck Keilus, Compton Advertising; Dan Lindquist. Guild, Bascom & Bonfigli; Greg McRitchie, musical director and composer; and Merve Oakner, Anderson-McConnell Advertising. Tv Category # 1 1 (public service under 60 sec.) — Chairman, Ad. D. Woolery, Playhouse Pictures; Committeemen: Allen McGinnis, BBD&O; Herb Klynn, Herb Klynn & Associates; Sy Wexler, Sy Wexler Film Production; Art Goodman, Saul Bass & Associates; Olaf Bolm, Young & Rubicam; and May Bryer, Benton & Bowles. Tv Category # 1 1 (public service, any type, any length) — Chairman, Marvin Bryan, Wonderland Production; Committeemen John O. Ramsey, The John Ramsey Co.; Sol R. Shein, Gumpertz, Bcntly & Dolan; John Wilson, Fine Arts Production; Takahiko Furusho, Kyowa Advertising Agency; and Jeanne Baird, actress. Winners will be announced at the International Broadcasting Awards banquet Feb. 23 in the Hollywood Palladium. Extensive Use of Tv Made by Luden's Inc. Carrying on its theme, "Luden's is on the move," the Reading, Pa.based proprietary and confectionery manufacturer is currently involved in several unique promotional efforts. In cooperation with Trans World Airlines, Luden's recently completed a month-long sampling of Mello mints, chocolate-covered mint patties, on TWA flights originating from San Francisco, Los Angeles, Chicago, New York and Philadelphia. Currently in full swing is an intensive eight-week promotion in nine market areas of Luden's Mellomints. Fifth Ave. and Almond Royal bars, and the company's full line of 500 confectionery products. Television commercials are being used extensively in nine areas and seen on following stations: Hartford, Conn. — WTIC-TV, WHYN-TV (Springfield, Mass.) and WNHCTV (New Haven); Washington, D.C. — WMAL-TV, WTOP-TV and WRC-TV; Baltimore, Md. — WJZ-TV, WMAR-TV and WBALTV; Miami Fla. — WTVJ and WCKT-TV; Detroit, Mich. — WYYJ-TV, WWJ-TV and WJBKTV; Atlanta, Ga. — WAGA-TV, WAII-TV and WSB-TV; Charlotte, N.C. — WBTV and WSOC-TV; San Diego, Calif.— KFMB-TV and KOGO-TV; and Philadephia, Pa. — WRCV-TV, WCAU-TV and WFIL-TV. ^ WDAY HAS NBC's. T5E SHARE OF AUDIENCE/ From 9 a.m. to 12 mirlnight. Sun. through Sat., WDAY-TV is the nation's top-rated NBC outlet in three or more VHP station markets — actually 50%! If this seems incredible to you, ask your computer to gallop through the March, 1964 ARB! And speaking of ARB — their "Channel One" for August, 1964 rates Fargo in the top 100 U.S. markets. In fact, 99t/i! No, we ain't got the tallest tower around here. All we got is the Red River Valley's most popular personalities, the best engineering, the smartest local promotion, and by far the greatest audience. Plus tremendous "espree dee core," as a visiting agency guy said recently. We believe that's French for "We get a lot of FUN out of our work." Ask PGW! WDAY-TV AFFILIATED WITH NBC • CHANNEL 6 FARGO, N. D. PETERS, GRIFFIN. WOODWARD, INC., Exclusive National Retiresentalives December 14, 1964 53