Sponsor (Oct-Dec 1964)

Record Details:

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THE CHA-NGIIS^G SCENIC Labunski Defends Radio-Tv's News Role Stephen Labunski, vice president and general manager of New York's WMCA, dctcnded radio and television last week against accusations that the media are solely entertainment vehicles and tag on news and public information programing as an after-thought. Declared Labunski: "This is not something we grudgingly grant because the FCC is breathing down our necks. We know that if we are to involve our audience over the long haul, keep them interested in what we are doing, as well as amused by the music and funny things, we must offer them as complete a service as possible, which involves information." Labunski made his comments on the municipally-owned New York's WNYC-AM-FM station's panel program Twenty-Three Park Avenue. The program discussed the question: "How much does broadcasting affect the way you think?" Labunski, asserting that radio and tv must "keep up a certain acknowledged versatility" in what is broadcast, analysed the conflicting interests of the media. He said: "We are both an entertainment medium; we are both competitive and regulated; we are commercial lip 51% IN AUDIENCE THE ^' WLoL YOi; SAY 4430' %. ''^^POUS . ^^'^ i^ July-Aug. to Sept. -Oct., 8 a.m. to 6 p.m.. Men. thru Fri. Hooper Survey. Submitted as estimate only, not exact measurement. *Next winner in Anny Dec. 18 "*This number computer selected by Data Division of Standard Rate & Data Service, Inc." SCHLITZ JOINS THE HOUSTON COLTS I The Schlitz identification atop the replica of Houston's fabulous new domed stadium isn't a permanent fixture. It merely signifies the new association between the Houston Colts baseball team and the Joseph Schlitz Brewing Co., which has just purchased the Colts radio and television broadcast rights for $5,310,000 for the next three seasons. Getting together for the SchlitzHouston deal were (I to r) P. H. Gorman, director of advertising for Schlitz beer; Roy Hofheinz, president of Houston Sports Assn., Inc., which owns and operates the Colts ball club, and William Stipich, director of marketing services for the Schlitz company. The completely enclosed stadium, an innovation in baseball, will be ready for the start of the 1965 season. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimi IIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1 mill iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii! and we are a public service organization; we are in a great many conflicts. The whole trick, in my opinion, is to make it all work together." In defending the news role of the industry, Labunski threw a bow to rival station WNEW. "They have more people working for their news department than most metropolitan newspapers in this country, with the exception of a handful," he said. But Labunski cautioned that the electronic medium should not consider itself the sole purveyor of news. It is not a good idea, he said, "for people to get all of their news, all of their information, from radio and television alone." Referring to studies indicating that many groups are totally independent on radio and tv alone for information, Labunski said: "I think that there's some suggestion that it does." Labunski also defended the integrity of his medium against charges of slanting the news. "I think most responsible broadcasters have long since thought that problem through and are not affected by it one way or the other," he said. Explaining his own station's policy, Labunski said his reporting staff was instructed under no conditions to try to "anticipate my personal whims or the owner's editorial views, or anything of the kind." Three Stations Join Radio Sales Bureau The Radio Sales Bureau has added CJCS Stratford, CKAR Huntsville and CKMP Midland to its list of members. The three Ontario stations, all operated by Countryside Holdings Ltd., joined RSB, Toronto, on Nov. 1, 1964. Japan Has Record Year In U.S. Radio, Tv Set Sales Japan is enjoying a record year in the U.S. market for sales of tv sets and transistor radios. Reflecting the boom in U.S. tv 54 SPONSOR